Northern Nevada Children's Cancer Foundation
3550 Barron Way #9a • Reno, Nevada 89511
Emily Jaenson

Emily Jaenson’s motto is “Be so good they won’t forget you!” and she lives this motto each day in her work as a keynote speaker and consultant for companies and employee resource groups across the US teaching them to empower their confidence, achieve their biggest goals, and use their voice to make a difference for themselves and their communities.

Formerly, Emily served as General Manager of the Triple-A Reno Aces. Upon accepting this role in 2018, Jaenson became the first female in Triple-A to hold the GM role in nearly 20 years.

Emily is on a mission to encourage women to pursue roles traditionally held by men. She leads a podcast, Leadership is Female, where she interviews executives in sport so that she and her guests can guide the next generation of female leadership forward.

Emily is married to Shawn Jaenson, a Navy veteran, and has two young sons, Magnus and Anders and daughter, Elin.

From October 1st to December 1st you can help northern Nevada’s young cancer warriors and support BlueTree Dental’s “We Care More” campaign. Donate using the donation button below to help your dental office and the Northern Nevada Children’s Cancer Foundation! Funds raised from the Blue Tree Dental Donation Drive will be matched dollar-for-dollar by the William N. Pennington Foundation.

The Northern Nevada Children’s Cancer Foundation has been helping local families in our community since 2000 and is the only non-profit in the region solely dedicated to childhood cancer. NNCCF has provided more than $8 million in direct financial assistance to local families, all through local funding. NNCCF can only continue to assist local childhood cancer families through the generosity of community partners like you.

If you love coffee and want to help northern Nevada’s young cancer warriors through their journey, this monthly subscription is for you! For just $35 per month, you will get two 12 oz. bags of locally roasted coffee from Blind Dog Coffee Roasters delivered right to your door! The best part? 100% of your purchase price is donated to NNCCF to help northern Nevada’s young cancer warriors!

Coffee deliveries will take place on the first week of every month. If you would like to cancel your coffee subscription, please contact Tiffany at

Monse was born and raised in Reno, Nevada. She graduated from Truckee Meadows Community College, where she received her Associate of Arts in Business. She then transferred to the University of Nevada, Reno, and received her bachelor’s degree in International Business with a minor in Marketing.

As the events coordinator at NNCCF, Monse is responsible for assisting in the creation of fundraising and family events that directly support local children who are battling cancer.

When not at work, Monse enjoys spending time with her family and friends, going on walks, yoga, and weightlifting.

Why I started working at NNCCF:
At the beginning of my academic journey, I began volunteering for other nonprofit organizations which have instilled in me a deep sense of community responsibility and a commitment to making a positive impact. I have cultivated a strong passion for giving back particularly to those facing challenges due to language barriers. I believe that effective communication with individuals from diverse backgrounds is the cornerstone of establishing respectful and meaningful relationships. The opportunity to join NNCCF’s team resonates deeply with my values, and I am eager to contribute my expertise in bilingual communication to advance the organization’s mission.

Ask me about:
Horror movies, concerts, festivals, or all things music.

What I think is amazing:
Strong support systems, the human body, and strength.

Something quirky about me:
My eyes are two different colors (one is hazel, and one is brown.)

My role model:
My dad, he is the most supportive bestie on my team!

My favorite quote:
“From struggle comes strength.” – Josh Phelan

Every Spring since 2013, the Washoe County Sheriff’s Office takes on the Truckee Meadows Fire Protection District at the Annual Guns and Hoses Golf Tournament at LakeRidge Golf Course in support of Northern Nevada Children’s Cancer Foundation.

In 2011, a worried father took his little girl to the hospital after she scraped her knees. While at the hospital, he saw a brave young cancer warrior and his parents from across the waiting room. After discussing what he could do to help children like this young boy with his daughter’s nurse, he found NNCCF and the “Heroes and Hooligans” golf tournament was born!

Every summer, these hooligans turned heroes come together for a golf tournament to benefit the Northern Nevada Children’s Cancer Foundation. Thank you to the event organizers, Nikki and Robert, for 13 beautiful years on the green!

Pulling For Our Little Heroes is an annual CrossFit and Weightlifting competition where the community comes together and raises money to help families who have children in the fight of their lives. All money raised goes towards the Northern Nevada Children’s Cancer Foundation.

For more information, contact

Thank you to all who joined us for the 11th Annual Natalia’s Night and Day to honor Natalia Berumen. In 2013, Natalia was diagnosed with cancer, and within a few short months, lost her battle at the age of 11. Her parents, Raul and Monica, who are the owners of El Adobe Cafe, are keeping her memory alive by helping raise funds and awareness of childhood cancer in northern Nevada. On September 27th, 2023 the northern Nevada community showed up and showed out to set a new record of $19,397.68 raised from Natalia’s Night and Day to the Northern Nevada Children’s Cancer Foundation.  Thank you to our 2023 participating restaurants: El Adobe Cafe, Antojitos Colibri, Beefy’s Burgers, BJ’s Reno, BJ’s Sparks, Cold Springs Crossing, Cucina Lupo, Great Basin Carson, Great Basin Reno, Great Basin Sparks, Legends Grill, Sports, and Spirits, Liberty Food & Wine Exchange, PJ & CO., Pola Poke Bowls, The Protein Jungle, The Loving Cup, The Overland, Wild River Grille.  Special thank you to the Reno Fire Department for helping us collect donations throughout the day!


Dozers & Dirt, a one-of-a-kind experience!








The northern Nevada construction and trade industries came together on September 24th to share their knowledge with the public, their friends and families, and our youngest cancer warriors. Dozers & Dirt is a unique event where children are invited into the cab of heavy construction equipment to learn how to operate excavators, loaders, scissor lifts, haul trucks, and bulldozers!

Several local childhood cancer fighters and survivors were in attendance at the event, including Emma. She was interviewed by one of our local media outlets during the event and shared her joy for seeing so many kids get to learn a fun new skill.

We want to thank our event sponsors, volunteers, vendors, first responders, and especially our equipment operators for their support of Dozers & Dirt!

Special thanks to our event committee: Brian Barger, Brian Dosh, Dana Taylor, Eric Pender, Eric Schacht, Jared Hosefros, Jeff McCaskill, Jesse Steverman, Jessica Hiatt, Joe Vietti, Kevin Linderman, Leslie Skinner, Liane Cinkovich, Megan Noin, Mike Soukup, Molly Dillon, Ron Brooks, Russ Pedersen, Sawyer Bullock, Seth Alexander, Shirley Folkins-Roberts, Stacia Calvillo, Tamara Dethmers, Tony Guerra, Ty Rogers, and Victoria Mason.


The Reno Arch was lit GOLD for the month of September for the second year!



September was Childhood Cancer Awareness Month, and one of many events aimed at spreading awareness for the disease was the second annual lighting of the Reno Arch. Northern Nevada Children’s Cancer Foundation was proud to host families, supporters, members of our fire and law enforcement agencies, and our medical community and city council representatives. We were joined by Nevada Wolf Pack Football and Cheer, who helped our countdown to the lighting on the evening of September 1st.




Pulling for our Little Heroes, like Sawyer



On September 10th, Pulling for our Little Heroes celebrated its 10th year. Weightlifting and Crossfit enthusiasts compete in rigorous workouts named after some amazing young heroes battling cancer. Teams of four battled it out in an incredible show of endurance and solidarity for the battle children with cancer fight every day.

One of these little heroes is Sawyer, whose family has been participating in the Pulling for our Little Heroes event for several years to help support northern Nevada’s youngest cancer warriors. Still, this year the event was more personal. In 2021 he was diagnosed with a brain tumor, underwent several surgeries, and is now being seen regularly for follow-up care. This year we were presented a check for over $65,000, and the event has raised nearly $400,000 in ten years! Thank you to all the event organizers and athletes for ten years of support to NNCCF and for continuing to pull for our little heroes.





Meet Jessica


Jessica was born and raised in Reno, NV, where she graduated from Wooster High School and the University of Nevada, Reno. As the Events Manager, she will specialize in NNCCFs signature, community partner, and family events, as well as help represent NNCCF within the community to steward donor relationships. When she’s not working, she enjoys watching the Green Bay Packers, skiing at Mt. Rose, traveling, and spending time with her dogs, friends, and family.

Northern Nevada Children’s Cancer Foundation in partnership with Scheels hosted the 11th annual Know the Gold Radiothon earlier this month.

The event marked a special occasion, as it was the finale to the six month long fundraising campaign with a goal of $500,000 to be matched by the William N. Pennington Foundation. Our supporters topped all records and exceeded the goal by $105,000 thanks to the last minute additional matching goal from Panattoni Development, Alston Construction and an anonymous donor.

In twenty years, NNCCF has provided $5.6 million dollars in direct financial assistance to local children battling cancer. Donations to NNCCF assist Northern Nevada families by alleviating the financial and emotional burden of cancer treatments, travel costs, medical debt and loss of income.

“The Know the Gold campaign is an incredible grassroots effort to help motivate our community to support local children who are fighting for their lives,” said Fayth Ross, NNCCF’s executive director. “Thanks to our matching donor, the donations doubled, which makes an enormous impact to local families who have been affected by childhood cancer. We cannot thank this incredible community enough for all they do to support us and those who donated to help us reach and exceed our goal!”

The Know the Gold campaign is a community driven fundraiser that encourages local individuals, businesses, schools, churches and organizations to raise funds for children in the Northern Nevada region with cancer. It began in September 2021 during Childhood Cancer Awareness month. The campaign funds came from multiple events including a Christmas-themed horse show, a magic show, a blackjack tournament, a wrestling tournament, lemonade stands along with other events. 

The Northern Nevada Children’s Cancer Foundation is the only non-profit in the region solely dedicated to helping Northern Nevada children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Hope for the Holidays program and emotional support through No More Chemo celebrations and family activities. For more information, call (775) 825-0888, visit or follow on social media @NVKidsCancer.

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3550 Barron Way #9a Reno, Nevada 89511
Tax ID: 20-8623503