Northern Nevada Children's Cancer Foundation
3550 Barron Way #9a • Reno, Nevada 89511
NNCCF Kicks Off 20 Year Celebration at 12-hour Know The Gold Radiothon Fundraiser

Press Release –

Northern Nevada Children’s Cancer Foundation Kicks Off 20 Year Celebration at 12-hour Know The Gold Radiothon Fundraiser

(Reno, NV) – Northern Nevada Children’s Cancer Foundation (NNCCF) will kick off their celebration of serving the community for 20 years at the Know the Gold Radiothon on Friday, January 31, 2020, at Scheels. NNCCF aims to reach the five-month-long Know the Gold campaign fundraising goal of $400,000 by the end of the radiothon.

The William N. Pennington Foundation is matching donations to this campaign, dollar-for-dollar up to $400,000, until January 31, 2020. In twenty years, NNCCF has provided 4.9 million dollars in direct financial assistance to local children battling cancer. Donations to NNCCF assist northern Nevada families by alleviating the financial and emotional burden of cancer treatments, travel costs, medical debt and loss of income.

The Know the Gold Radiothon is broadcasted live on Cumulus stations KBUL 98.1, News Talk 780 AM, 95.5 The Vibe and Wild 102.9. Radio talent will interview local children and families affected by childhood cancer. The radiothon is free to the public and attendees are encouraged to meet the NNCCF team, visit the vendor fair and ride the indoor Ferris wheel.

When: Friday, January 31, 2020, 6 a.m. – 6 p.m. (doors open at 9 a.m.)

Where: Scheels, 1200 Scheels Boulevard, Sparks, NV 89434

Cumulus Stations: KBUL 98.1, News Talk 780 AM, 95.5 The Vibe, and Wild 102.9

Donate by calling: (775) 351-1064

Donate online:

The Know the Gold campaign is a community-driven fundraiser that encourages local individuals, businesses, schools, churches and organizations to raise funds for local children with cancer. The Know the Gold campaign began in September 2019 during Childhood Cancer Awareness month. Supporters are encouraged to use the hashtag #KnowtheGold on social media platforms while talking about the Know the Gold campaign and its events.


The Northern Nevada Children’s Cancer Foundation is the only non-profit in the region solely dedicated to helping local children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Hope for the Holidays program and emotional support through No More Chemo celebrations and family activities.  For more information, call (775) 825-0888, visit or follow on social media @NVKidsCancer.


Shave for the Brave – Why we shave and how you can help.

Shavee kissing another participant's shaved headThe Northern Nevada Children’s Cancer Foundation supports finding a cure for childhood cancer and has helped fundraise for research by hosting its Shave for the Brave event each year in March. This year, NNCCF is striving to make the 17th Annual Shave for the Brave event the best one yet!

Shave for the Brave is a family-friendly event, and supporters are encouraged to watch the spectacle of 200 heads shaved on the grand stage at the Reno Ballroom. To participate, register as a shavee and start fundraising, or join us to cheer on our fundraising teams at the event on March 4th!

Since 2006, NNCCF has shaved more than 4,000 local heads and raised $3 million for childhood cancer research. NNCCF is not a research organization, but its mission includes advocating for increased research funds for childhood cancer. Hosting the annual Shave for the Brave event helps NNCCF support pediatric cancer research and the overall search for a cure. NNCCF partnered with the St. Baldrick’s Foundation because it is the largest private funder of childhood cancer research.

Why is fundraising for NNCCF’s Shave for the Brave event important?
Here are some facts that you should know:
Shave for the Brave 2020 Statistics:

NNCCF’s Shave for the Brave 2021 event in Reno raised $116,723 for childhood cancer research. 114 people shaved their heads from home during the virtual event held on zoom.

The community’s support is needed to help reach new 2021 goals. Each team will be fundraising to support childhood cancer research. Many teams honor a child that has been affected by cancer, and your donation will help recognize those children and their journey with cancer.

Here’s how the Shave for the Brave event works:

“Barbers” are certified cosmetologists who volunteer each year for the event and shave the participant’s head with clippers. “Shavees” can raise money by collecting pledges from family, friends, and members of the community to support childhood cancer research. The participants can pre-register online where there’s an opportunity to sign up as an individual or join a team. The Shave for the Brave fundraising platform is easy to use and individualized pages for each Shavee can be shared easily with friends and family.

Teams and participants can sign up here!

All donations will go directly to the St. Baldrick’s general foundation fund.

The fundraising goal for the 2022 Shave for the Brave event is $100,000, with your help, this is possible. Please donate to support childhood cancer research here. The Shave for the Brave fundraising event is your chance support childhood cancer research and local children affected in northern Nevada. In the first sixteen years of Shave for the Brave, our northern Nevada community has raised over $3,000,000 to support critical research for a cure and improved treatment for pediatric cancer, but we cannot stop now!



NNCCF’s 15th Annual Shave for the Brave event at the Reno Ballroom on March 20, 2020, is CANCELED.

The Northern Nevada Children’s Cancer Foundation has decided to avoid potential exposure of the coronavirus (COVID-19) to our families, participants, and community. We serve many children with compromised immune systems and their health, and that of our community and staff, is our highest priority.

You are invited to take your shave virtual!

We are grateful for your understanding at this time, and want to make sure that your experience is as rewarding as it should be.  Host your team or shave by yourself with your favorite hairdresser or barber. NNCCF staff will be contacting team captains on how to best help their team with a virtual shave. We encourage you to share your experience virtually on social media, by posting or hosting it live. Check out this guide on how to set up Facebook Live. Be sure to tag @nvkidscancer and @stbaldricks and use the hashtag #ShavefortheBrave #VirtualShave2020.

Your profile for Shave for the Brave on the St. Baldrick’s site is still active, and you can continue to receive online donations from your supporters. Please read the guidelines on sending your cash donations to the St. Baldrick’s Foundation, and please send all checks directly to St. Baldricks with the completed donation form. Remember to fill out the forms with Event Title: Shave for the Brave and Event ID# 45.

Thank you for your participation and efforts in fundraising. This event has made a significant impact on childhood cancer research in the last 15 years, and we want to make sure that your hard work and efforts are recognized. You have helped raise more than $2.8 million in research funds, and this year you have already raised more than $100,000. Please mark your calendars for our 2021 event, on March 5, 2021.

Every 2 minutes a child is diagnosed with cancer worldwide, and one out of five of them will not survive. Your support makes a difference for them. Your contributions and fundraising efforts will help researchers find safer treatments for growing bodies, and someday a cure for childhood cancer.

Thank you for your unwavering support.

Know the Gold Campaign Recap

We felt the momentum of the Know the Gold Radiothon early in the day; the snowball effect was starting, and we were excited to watch it grow. The radiothon took place on January 25, 2019, at Scheels from 6 a.m. to 6 p.m. With every NNCCF family that stopped by and shared their story, there was a direct effect on the amount of people calling the phone banks, stopping by or going online to donate.

An additional element to the campaign was the gift match challenge by the William N. Pennington Foundation. The foundation agreed to match all donations up to the Know the Gold Campaign goal of $300,000. Our mission was to raise $50,000 the day of the radiothon to meet the goal, but we could have never planned or imagined what actually happened. Just shy of 4 o’clock in the afternoon, the William N. Pennington Foundation challenged us to raise an extra $50,000 as a handful of donations put us over the original Know the Gold Campaign goal.

Childhood Cancer SurvivorThe announcement heightened the energy of the radiothon and everyone participating in Scheels. The talent on the radio stations compelled listeners to help us reach the new goal. Friends, family members and event attendees called and texted their contacts to encourage donations. Even an NNCCF child came in with her piggy bank to support other kids like her. In the last hour of the radiothon, our community raised more than $32,000.
Thank you to all of the individual donors, community partners and supporters during the radiothon and throughout our Know the Gold Campaign. Due to your support, we exceeded our campaign goal with a total of…


The Know the Gold Campaign is a community-driven fundraising effort to support local children diagnosed with cancer. Individuals, businesses, schools, churches and groups become our community partners and dedicate their time throughout the year to fundraise for NNCCF. Every charity golf tournament, lemonade stand, Facebook fundraiser and office swear jar helps NNCCF support northern Nevada families affected by a childhood cancer diagnosis.

Many community partners raise funds specifically during the Know the Gold Campaign because of its unique gift match element. The William N. Pennington Foundation has supported local families through childhood cancer by matching the funds raised through our annual Know the Gold Campaign since 2016.

The funds raised and matched during the campaign help alleviate the emotional and financial burden that a childhood cancer diagnosis can place on a local family. In 2018, 61 percent of the support NNCCF provided to local families helped with medical and travel costs such as uncovered medical procedures, emergency room visits, travel costs and lodging when away from the home due to treatment. The other 39 percent assisted families with emotional support, loss of income experienced from taking time off work to be by their child’s bedside, educational expenses, family care packages and bereavement costs.Know the Gold Radiothon

We are grateful for the generosity of the William N. Pennington Foundation and for their ability to inspire more giving in our community. Thank you for giving our foundation the opportunity to care for northern Nevada families in ways we only dreamed possible. Thank you to all of the community partners that support us each year when we kick off the Know the Gold Campaign in September. Community Partner fundraising efforts are a testament to the caring nature of our community.

Thank you to our Know the Gold Radiothon sponsors: Cumulus Media; its talented radio personalities and stations KBUL 98.1, KKOH 780 AM, KNEV 99.5 and KWYL 102, Bonanno Concrete and MDB Trucking, Panattoni Development, Alston Construction, Granite Construction, Sierra Nevada Construction, Tectonics Design Group, Desert Fire Protection, The Medical Profession, Scheels, Conway Communications, Victory Woodworks, Vasko Electric and RHP Medical Systems.

It’s not too late to help NNCCF support childhood cancer research and the search for a cure.

Our goal is to raise $200,000 to support more research grants and clinical trials that can save kid’s lives. We are almost there! Visit to donate.

On Friday, March 15, 2019, we held our 14th annual Shave for the Brave event to raise funds for childhood cancer research. At the downtown Reno Ballroom, we hosted 223 participants to shave their heads in support of finding a cure for cancer. Participants from all around Nevada joined this spectacular event.

St. Baldrick's Head ShaveThank you to our participants and the generous people supporting our participants for contributing to childhood cancer research. The success of our Shave of the Brave event is because of you, and we are grateful for your generous hearts.

As of today, participants and donors have raised $182,154, but the fundraising isn’t over. The community is still finding ways to raise funds and help researchers find better treatments. If you would like to support our event, an individual or a team to reach their fundraising goal, click here. The 2019 grand total of money raised for childhood cancer research will be announced in July when the event officially wraps up.

Remember – childhood cancer research helps adults too! According to the St. Baldrick’s Foundation “Much of what we know about treating adult cancers has been learned from childhood cancer research. Some aspects of cancer treatment today, such as combination chemotherapy, can be traced to pediatric cancer research.”

Fundraising for our Shave for the Brave event is unique because of the head-shaving element. Participants collect donations and pledges to reach their goal, then they step onto the big stage and a barber shaves their head. Many participants shave in memory or in honor of a family member, friend, coworker or another inspirational individual – some participants are cancer survivors themselves.

Our first head-shaving event for the St. Baldrick’s Foundation took place in 2006. We shaved 61 heads and raised $86,399 for childhood cancer research. Since our first event, we have seen significant advances in childhood cancer research and treatments available. Today, about 90% of kids with the most common type of cancer, acute lymphoblastic leukemia, will live and join the growing population of long-term childhood cancer survivors.

Last year, our Shave for the Brave event was the 16th highest revenue-raising event (out of 1,081 events) for the St. Baldrick’s Foundation. And with our help, the St. Baldrick’s Foundation was able to give more than 140 grants to some of the best childhood cancer researchers in the world in 2018. This included more than 230 institutions conducting 116 clinical trials for children with cancer.

We chose the St. Baldrick’s Foundation because they focus solely on childhood cancer research. Their mission is to find cures for childhood cancers and to give survivors long and healthy lives. They are the largest private funder of childhood cancer research grants and give kids nationwide access to the very latest in research and clinical trials. They are also great at reviewing grants and only fund the very best in childhood cancer research.

It is part of our mission at NNCCF to advocate for increased research funds, which also includes us doing our own fundraising for childhood cancer research. While we are able to enhance the quality of life for children with cancer in northern Nevada by providing financial assistance and compassionate support programs, we also support the research that will help them beat cancer.

For more pictures of Shave for the Brave 2019, check out our album on Facebook.

Press release – 

NNCCF And San Francisco Giants Broadcasters To Host Third Annual A Giant Event for Childhood Cancer

(Reno, NV) – The Northern Nevada Children’s Cancer Foundation (NNCCF) and San Francisco Giants broadcasters, Mike Krukow, Jon Miller, Duane Kuiper and Dave Flemming, will virtually host the third annual A Giant Event for Childhood Cancer. This event supports children who are battling cancer in northern Nevada.

The San Francisco Giants broadcasters will tell unheard stories, recollect memorable baseball moments and guarantee a couple of horselaughs between the broadcasters and fans alike. This event will feature one-of-a-kind auction items, including sports memorabilia, custom gold ribbon guitars autographed by baseball legends including Barry Bonds, experience packages and much more.

A Giant Event for Childhood Cancer will also feature special guests, Buster Posey, catcher for the San Francisco Giants, and his wife Kristen Posey, who have made it their mission to raise awareness and funds for childhood cancer.


Wednesday, February 10, 2021, 6PM-7:30PM


Virtual broadcast and online auction – link available upon purchase

Tickets, Social and Sponsor Packages


Call: (775) 351-1064

Learn More:

United in the fight against cancer, A Giant Event for Childhood Cancer will benefit NNCCF and local children, along with supporting childhood cancer research through the Posey Family Research Grants. NNCCF has provided $5.6 million in direct financial assistance to families in northern Nevada affected by childhood cancer and has raised $3 million in support for finding better treatments and a cure for childhood cancer. NNCCF assists approximately 120 families each year who actively seek assistance for costs associated with medical bills, travel related to treatment, loss of work and income due to their child’s diagnosis, emotional support programs and more. The Posey Family Research Grants has raised more than $4 million for pediatric cancer research since 2016.


The Northern Nevada Children’s Cancer Foundation is celebrating 20 years of providing help, hope and courage to local children battling cancer. NNCCF is the only non-profit in the region solely dedicated to childhood cancer, and has provided $5.6 million in direct financial support to families. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Hope for the Holidays program and emotional support through end-of-treatment celebrations and family activities. For more information, call (775) 825-0888, visit or follow on social media @NVKidsCancer.


We could not have imagined a better way to kick off the fall season than trick or treating, dancing to a DJ, pumpkin decorating, and games at our annual Fall Festival for NNCCF families.  More than 150 children with cancer, siblings, parents, and volunteers joined the NNCCF staff last Friday for a memorable afternoon.

We saw many creative costumes and enjoyed the enthusiasm of the families, staff and volunteers. This year, some notable characters made their way to the festival including Lego Man, Jesse from Toy Story, Cinderella and many more!

Here are a few Fall Festival testimonials from our families:

“It was sure great to see you and everyone at the Fall Festival. All the costumes and decorations were spectacular!”  – Dad

“It doesn’t look like Natalie will be up for trick or treating, but now she won’t feel like she missed out because the fall festival was PERFECT!!!! Thank you again to everyone for such a great event. Natalie loves holidays!” – Dad

“Thanks also for the Fall Festival! Elizabeth still tells everyone about how she got to meet the real Cinderella :)” – Mom

“Thank you for inviting us to the greatest party ever.”  – Big brother

Special thank you to Woodburn & Wedge for their commitment to helping others and sponsoring this event. Thank you to the team at Sierra Auto Sales for donating pumpkins for our pumpkin patch. We are grateful for the additional support provided by Espinoza’s Food Truck, Reno 1868 FC, Reno Aces, Mary Ann’s amazing face painting, DJ Ronnie, board members and volunteers. Your efforts made this event possible.

By: Lindsey Gross


September is Childhood Cancer Awareness Month - Gold Ribbons


This September, help spread the word about childhood cancer and how our foundation helps local kids fight off cancer! Rally friends, family and community members to raise awareness and donate to support a local child. The national symbol of childhood cancer is the gold ribbon and NNCCF is giving away free gold ribbon pins to anyone who wants to wear and support during the month of September.

There are many people in our community who are unaware about childhood cancer and how often it affects children right here in northern Nevada. Our foundation receives an average of 40 new kids each year, and the average length of treatment is three years. That means at any given point in the year we are assisting roughly 120 families who have a child in active treatment. These families are your neighbors; shop at the same grocery stores and eat at the same restaurants. They could be the car next to you in morning traffic, or in front of you ordering a tall coffee. You wouldn’t know they have a child fighting cancer, but our nonprofit can equip you with the tools to help them through their battle.


How do I raise awareness and funds?

Speak – Tell your family, friends, coworkers and community members that September is Childhood Cancer Awareness Month, and let them know how many children are affected in our community.

Organize – Host a fundraiser during September and get creative! Find out more ways to host a fundraiser.

Share – Wear a gold ribbon pin, share using social media and use the hashtag #KnowTheGold. This helps broaden our reach to other potential advocates in northern Nevada. Like our Facebook page, and follow us on Twitter and Instagram.


Image of gold ribbon pin


Without support from the community, our foundation would not be able to help local children battling cancer with financial and emotional help. The average out-of-pocket cost for a family in the first year of treatment is $10,000. Families also face many unforeseen expenses such as medical bills not covered by insurance, travel expenses, and equipping the home for an immunocompromised child. We are grateful for our supporters and companies that help our foundation make supporting these families possible.



Here are 5 facts about childhood cancer

  1. Childhood cancer is the number one disease killer of children in the U.S.
    It’s the second leading cause of death (following accidents) in children ages 5-14.
  1. Every two minutes a child is diagnosed with cancer.
    That’s 300,000 kids around the world every year.
  1. In 80% of kids with cancer, the cancer has already spread to other areas of the body by the time it is diagnosed.
    That’s why so many children with cancer need to begin treatment right away. Many adult cancers can be diagnosed early.
  1. One in five children diagnosed with cancer in the U.S. will not survive.
    For the ones who do, the battle is never over.
  1. Because of the treatments they had as kids, by the time they’re in their 30s or 40s, more than 95% of childhood cancer survivors will have a chronic health problem and 80% will have severe or life- threatening conditions. Cancer facts provided by the St. Baldrick’s Foundation.


Children should not only survive, but thrive. Help us raise awareness and funds this September. Let’s support local children battling cancer to grow up cancer free! If you would like more information on how to participate and support the Northern Nevada Children’s Cancer Foundation and our families please contact us, we would love to hear from you!

By Natalie Van Hoozer

Here at NNCCF, we are extremely thankful for all of the passionate, talented people who offer their time and skills to volunteer. You might be wondering though, “What can I do in addition to office volunteer work?”

Great question! Here are a variety of ways to volunteer your time and resources to help out NNCCF:

We always need dedicated volunteers to help with fundraising events like Brave the Shave! To do this, it is important to notify the staff at NNCCF that you are interested. It is even better if you can commit to helping in advance so we can plan volunteer tasks with you in mind!

Do you make crafts in you free time? Are you a photographer? If you have a special skill, NNCCF would love to utilize your expertise. By letting the NNCCF staff know what you can contribute, you can volunteer in ways no one has volunteered before! You might be orchestrating a fun new craft at our next event, for example.

Though this may sound like an ordinary way to contribute to the NNCCF cause, it is always an appreciated form of participating with our organization. Whether you make a monetary contribution, donate gift certificates, or donate some other item or service, the time and effort it takes to provide these donations is just as valuable as other volunteer activities.

Continuing with the theme of donating, a great way to raise funds for NNCCF is to donate the proceeds of an event to NNCCF. This event might be a bake sale, a neighborhood garage sale, a smoothie/lemonade stand, or a car wash at your school, church, or in your neighborhood- the possibilities are endless. These activities are also a great way to spread awareness about NNCCF in the community, so they have multiple benefits.

Even if it isn’t possible to hold a bake sale or other event, spreading knowledge of NNCCF is a great way to contribute to the NNCCF cause. “Word of mouth” is always effective, but using email and social networking sites are also ways to let the world know about NNCCF. Liking the NNCCF Facebook page and sharing information from the page are just a few examples of how to promote awareness. Liking pages for related organizations like St. Baldrick’s is also helpful!

These are just a few ways to get involved with NNCCF. If you have any other ideas for how you or someone else can help NNCCF, please let us know!

Great Basin is hosting an event on father’s day to benefit NNCCF. We are very grateful for our community partners and local businesses that support our foundation and the families we serve. This event will help support NNCCF’s mission and goals. Read the Kolo 8 story below on this amazing act of philanthropy.


Read the story by KOLOCares here:

Fathers’ Day pancake brunch benefits kids with cancer

RENO, Nev. (KOLO) – Great Basin Brewing Company hosts its Brewmaster’s All-You-Can-Eat Beer Pancake Brunch this Father’s Day, Sunday, June 17 from 9 a.m. to 12 noon.

Made from a brewhouse-exclusive pancake mix that includes spent grains from the brewery in addition to freshly brewed Wild Horse Ale used in the batter. These pancakes are good for battling children’s cancer with 100% of proceeds from the event going to benefit the Northern Nevada Children’s Cancer Foundation. In addition, there will be games and raffles, and dad gets a free pint of Great Basin craft beer, root beer or ginger beer with the purchase of an adult beer pancake brunch.

Children’s cancer can be devastating to a family — that’s why NNCCF provides financial and emotional assistance for Northern Nevada children and their families as they battle against cancer. “We’re so happy to be partnering with Great Basin Brewing Company, not only to make sure dads out there enjoy a wonderful Father’s Day with their families, but also to help our local kids and their families in their fight against cancer,” said Mary Powell, Director of NNCCF.

“When I came up with the recipe for my Brewmaster’s Beer Pancakes, I wanted them to be full of strength and fortitude,” said Brewmaster Tom Young, “but quite honestly, there was never a truer definition of strength than looking to the children and families here in Northern Nevada battling every day against cancer. Great Basin Brewing is honored to play a part in helping to give aid to these real-life heroes.”

The Brewmaster’s All-You-Can-Eat Beer Pancake Brunch will be held at the Great Basin Brewing Reno brewpub, from 9 a.m. to 12 noon. Brunch includes all-you-can-eat Brewmaster’s Pancakes, sausage, juice, milk and coffee and is priced at $12 each and $6 for kids 12 and under. Every dad will get a free pint of Great Basin craft beer, root beer or ginger beer with the purchase of an adult beer pancake brunch.

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3550 Barron Way #9a Reno, Nevada 89511
Tax ID: 20-8623503