775-825-0888
3550 Barron Way #9a • Reno, Nevada 89511
Northern Nevada Children’s Cancer Foundation in partnership with Scheels hosted the 11th annual Know the Gold Radiothon earlier this month.
The event marked a special occasion, as it was the finale to the six month long fundraising campaign with a goal of $500,000 to be matched by the William N. Pennington Foundation. Our supporters topped all records and exceeded the goal by $105,000 thanks to the last minute additional matching goal from Panattoni Development, Alston Construction and an anonymous donor.
In twenty years, NNCCF has provided $5.6 million dollars in direct financial assistance to local children battling cancer. Donations to NNCCF assist Northern Nevada families by alleviating the financial and emotional burden of cancer treatments, travel costs, medical debt and loss of income.
“The Know the Gold campaign is an incredible grassroots effort to help motivate our community to support local children who are fighting for their lives,” said Fayth Ross, NNCCF’s executive director. “Thanks to our matching donor, the donations doubled, which makes an enormous impact to local families who have been affected by childhood cancer. We cannot thank this incredible community enough for all they do to support us and those who donated to help us reach and exceed our goal!”
The Know the Gold campaign is a community driven fundraiser that encourages local individuals, businesses, schools, churches and organizations to raise funds for children in the Northern Nevada region with cancer. It began in September 2021 during Childhood Cancer Awareness month. The campaign funds came from multiple events including a Christmas-themed horse show, a magic show, a blackjack tournament, a wrestling tournament, lemonade stands along with other events.
The Northern Nevada Children’s Cancer Foundation is the only non-profit in the region solely dedicated to helping Northern Nevada children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Hope for the Holidays program and emotional support through No More Chemo celebrations and family activities. For more information, call (775) 825-0888, visit www.nvchildrenscancer.org or follow on social media @NVKidsCancer.
Our goal this year is larger than ever – and there’s a good reason for it. Although researchers are developing new and safer therapies for children, the treatments are expensive and insurance costs are rising. As these costs increase for children, we are expanding our programs to provide more financial and emotional support to meet the needs of northern Nevada families.
This year, we aim to raise $400,000 during our Know the Gold Campaign to continue the expansion of our programs. The William N. Pennington Foundation has generously agreed to match each donation to the campaign dollar-for-dollar, up to $400,000, until January 31, 2020.
Join us for the Know the Gold Finale and 12-hour radiothon.
January 31, 2020, 6am – 6pm
Scheels, 1200 Scheels Drive, Sparks, NV 89434
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On September 16, 2019, we celebrated 15 years of hosting our Tournament of Hope to support local children battling cancer. It started as a beautiful day at Montreux, but just as life brings us storms, a rainstorm breezed through the course soaking golfers, volunteers and staff head-to-toe. The storm helped remind us that local children face storms every day. We thought of their resiliency and determination to get through their diagnosis and the importance of the support from others.
We thought of these children, like Brady who teed-off the tournament, and their everyday battle with cancer. “I can’t think of a way that this diagnosis has not affected our family,” said Nicole, Brady’s mom. “It has affected us emotionally, spiritually, financially, and shook us to the core, but we will come out on the other end stronger than ever.” His story is similar to many of the other children NNCCF serves and we are doing everything in our power to ease the burden of his diagnosis. We are grateful for the many sponsors and friends that have supported this tournament over the last 15 years and we hope the sunshine after the rain reminds everyone that there is hope after a cancer diagnosis.
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[one_fourth]PLATINUM SPONSORS
Panattoni
Bonanno Concrete/ MDB Trucking
Alston Construction
GOLD SPONSORS
3D Concrete
Desert Fire Protection
Granite Construction
Newmont Goldcorp
Renown Children’s Hospital
Robin S. White, MD
Sierra Nevada Construction
Vasko Electric[/one_fourth][one_fourth]
SILVER SPONSORS
Aerotek
Baker & Jennifer Krukow
Capital Glass
Hankin Speciality Elevators
Jensen Electric
Kidder Mathews
KS Dealer Services
Lewis Roca Rothgerber Christie
McDonald Carano
Morgan Stanley
New Millennium Building
Systems
NV Energy
Outlets at Legends[/one_fourth][one_fourth]
Panelized Structures
Phillips Family Foundation
RHP Mechanical
Shin-tech
Stowe/Dwyer Charitable Fund
Tectonics Design Group
Ticor Title
Umpqua Bank
Victory Woodworks
Wood Rodgers
WELCOME SPONSOR
Krukow Family Memorial
AWARD SPONSOR
RHP Mechanical Systems[/one_fourth][one_fourth]
FAMILY RECEPTION SPONSOR
Cemex Materials LLC
TEE PRIZE SPONSORS
McDonald Carano
Ticor Title
S&S Activewear
PLATINUM PLUS GAS SPONSOR
Golden Gate Petroleum of NV
PLATINUM GAS SPONSORS
Panelized Structures
TJ Duncan[/one_fourth]
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The event in August was a special evening with baseball, music, hope, and San Francisco Giants Emmy award-winning broadcaster, Mike Krukow, and his wife, Jennifer. Hosted at the home of Carol Truman and Bob Phillips, supporters and friends united in the fight against cancer to support local children and research for a cure. We were joined by special guests Kristen Posey, a childhood cancer advocate, and Maddie, a local childhood cancer survivor.
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Dozers & Dirt is brought to you by the former committee of the Reno Big Dig. You may
have operated a dozer or excavator before, but this year join us and get dirty digging-in
your shovels to support local children battling cancer.
Join us for the Launch Party
November 7, 2019, 4:30pm-7:30pm
Pinocchio’s Bar and Grill, 5995 S. Virginia St., Reno, NV 89502
Save the date for the main event
June 6, 2020, 10am-3pm
Rilite Aggregate Pit, 9208 Western Skies Drive, Reno, NV 89511
Press Release –
(Reno, NV) – Northern Nevada Children’s Cancer Foundation (NNCCF) will kick off their celebration of serving the community for 20 years at the Know the Gold Radiothon on Friday, January 31, 2020, at Scheels. NNCCF aims to reach the five-month-long Know the Gold campaign fundraising goal of $400,000 by the end of the radiothon.
The William N. Pennington Foundation is matching donations to this campaign, dollar-for-dollar up to $400,000, until January 31, 2020. In twenty years, NNCCF has provided 4.9 million dollars in direct financial assistance to local children battling cancer. Donations to NNCCF assist northern Nevada families by alleviating the financial and emotional burden of cancer treatments, travel costs, medical debt and loss of income.
The Know the Gold Radiothon is broadcasted live on Cumulus stations KBUL 98.1, News Talk 780 AM, 95.5 The Vibe and Wild 102.9. Radio talent will interview local children and families affected by childhood cancer. The radiothon is free to the public and attendees are encouraged to meet the NNCCF team, visit the vendor fair and ride the indoor Ferris wheel.
When: Friday, January 31, 2020, 6 a.m. – 6 p.m. (doors open at 9 a.m.)
Where: Scheels, 1200 Scheels Boulevard, Sparks, NV 89434
Cumulus Stations: KBUL 98.1, News Talk 780 AM, 95.5 The Vibe, and Wild 102.9
Donate by calling: (775) 351-1064
Donate online: www.NVChildrensCancer.org
The Know the Gold campaign is a community-driven fundraiser that encourages local individuals, businesses, schools, churches and organizations to raise funds for local children with cancer. The Know the Gold campaign began in September 2019 during Childhood Cancer Awareness month. Supporters are encouraged to use the hashtag #KnowtheGold on social media platforms while talking about the Know the Gold campaign and its events.
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The Northern Nevada Children’s Cancer Foundation is the only non-profit in the region solely dedicated to helping local children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Hope for the Holidays program and emotional support through No More Chemo celebrations and family activities. For more information, call (775) 825-0888, visit www.nvchildrenscancer.org or follow on social media @NVKidsCancer.
We felt the momentum of the Know the Gold Radiothon early in the day; the snowball effect was starting, and we were excited to watch it grow. The radiothon took place on January 25, 2019, at Scheels from 6 a.m. to 6 p.m. With every NNCCF family that stopped by and shared their story, there was a direct effect on the amount of people calling the phone banks, stopping by or going online to donate.
An additional element to the campaign was the gift match challenge by the William N. Pennington Foundation. The foundation agreed to match all donations up to the Know the Gold Campaign goal of $300,000. Our mission was to raise $50,000 the day of the radiothon to meet the goal, but we could have never planned or imagined what actually happened. Just shy of 4 o’clock in the afternoon, the William N. Pennington Foundation challenged us to raise an extra $50,000 as a handful of donations put us over the original Know the Gold Campaign goal.
The announcement heightened the energy of the radiothon and everyone participating in Scheels. The talent on the radio stations compelled listeners to help us reach the new goal. Friends, family members and event attendees called and texted their contacts to encourage donations. Even an NNCCF child came in with her piggy bank to support other kids like her. In the last hour of the radiothon, our community raised more than $32,000.
Thank you to all of the individual donors, community partners and supporters during the radiothon and throughout our Know the Gold Campaign. Due to your support, we exceeded our campaign goal with a total of…
The Know the Gold Campaign is a community-driven fundraising effort to support local children diagnosed with cancer. Individuals, businesses, schools, churches and groups become our community partners and dedicate their time throughout the year to fundraise for NNCCF. Every charity golf tournament, lemonade stand, Facebook fundraiser and office swear jar helps NNCCF support northern Nevada families affected by a childhood cancer diagnosis.
Many community partners raise funds specifically during the Know the Gold Campaign because of its unique gift match element. The William N. Pennington Foundation has supported local families through childhood cancer by matching the funds raised through our annual Know the Gold Campaign since 2016.
The funds raised and matched during the campaign help alleviate the emotional and financial burden that a childhood cancer diagnosis can place on a local family. In 2018, 61 percent of the support NNCCF provided to local families helped with medical and travel costs such as uncovered medical procedures, emergency room visits, travel costs and lodging when away from the home due to treatment. The other 39 percent assisted families with emotional support, loss of income experienced from taking time off work to be by their child’s bedside, educational expenses, family care packages and bereavement costs.
We are grateful for the generosity of the William N. Pennington Foundation and for their ability to inspire more giving in our community. Thank you for giving our foundation the opportunity to care for northern Nevada families in ways we only dreamed possible. Thank you to all of the community partners that support us each year when we kick off the Know the Gold Campaign in September. Community Partner fundraising efforts are a testament to the caring nature of our community.
Thank you to our Know the Gold Radiothon sponsors: Cumulus Media; its talented radio personalities and stations KBUL 98.1, KKOH 780 AM, KNEV 99.5 and KWYL 102, Bonanno Concrete and MDB Trucking, Panattoni Development, Alston Construction, Granite Construction, Sierra Nevada Construction, Tectonics Design Group, Desert Fire Protection, The Medical Profession, Scheels, Conway Communications, Victory Woodworks, Vasko Electric and RHP Medical Systems.
Press Release –
(Reno, NV) – Northern Nevada Children’s Cancer Foundation (NNCCF) will host the annual 12-hour Know the Gold Radiothon on Friday, February 19, 2021.
The event will conclude the six-month-long Know the Gold Campaign Gift Match Challenge of $500,000. Since September 1, 2020, all donations to the organizations have been matched dollar-for-dollar by the William N. Pennington Foundation, up to $500,000.
The Know the Gold Radiothon is broadcasted live on Cumulus stations KBUL 98.1, News Talk 780 AM, 95.5 The Vibe, and Wild 102.9, hosted at Scheels. Radio talent will interview local families and children affected by childhood cancer.
In twenty years, NNCCF has provided $5.6 million dollars in direct financial assistance to local children battling cancer. Donations to NNCCF assist northern Nevada families by alleviating the financial and emotional burden of cancer treatments, travel costs, medical debt and loss of income.
When: Friday, February 19, 2021, 6 a.m. – 6 p.m.
Live on the radio: KBUL 98.1, News Talk 780 AM, 95.5 The Vibe, and Wild 102.9
Where: Scheels, 1200 Scheels Boulevard, Sparks, NV 89434
Donate by calling the phone bank: (775) 355-1111
Donate online: www.NVChildrensCancer.org
The Know the Gold campaign is a community-driven fundraiser that encourages local individuals, businesses, schools, churches and organizations to raise funds for local children with cancer. The Know the Gold campaign began in September 2020 during Childhood Cancer Awareness month. Supporters are encouraged to participate in the radiothon by listening on the radio, listening live on Alexa, and following on social media using the hashtag #KnowtheGold.
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The Northern Nevada Children’s Cancer Foundation is the only non-profit in the region solely dedicated to helping local children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Hope for the Holidays program and emotional support through No More Treatment celebrations and family activities. For more information, call (775) 825-0888, visit www.nvchildrenscancer.org or follow on social media @NVKidsCancer.
Connecting our families, young adults, adolescents, and kids of all ages to facilitate relationships has always been a dream of the founders and staff at NNCCF. This year, the challenge of physical interaction at our monthly events has made this goal more difficult to achieve. But, we have come up with new and creative ways to connect our youngest cancer warriors. Drive through events such as our Halloween Costume party, Spring Fling basket pick-up and Inspire Scholarship ceremony allow families to get out and have some fun with our staff and other families from a distance. Of course our drive through bell ringing ceremonies have been exciting this year as well. On a warm summer evening, NNCCF and Peterbilt also hosted a drive-in movie for our families.
Our children and young adults have also formed relationships this year supporting each other through the cancer journey. At our Know the Gold Radiothon in February we were inspired by the bond and friendship three young women formed through their mutual cancer experiences. Pictured here is cancer survivor and new member of Renown Oncology nursing staff, Haley, supporting her friends in the fight, UNR students, Emma and Katie. High school sophomore, cancer advocate and survivor, Ivy, enjoyed helping Felina play a game at the Radiothon. The comradery that these experiences create and the opportunity to build friendships with other childhood cancer warriors can be so valuable during their very challenging journeys.
On February 19th we celebrated the 10th annual Know the Gold Radiothon hosted by Scheel’s with our partners at Cumulus Media. The event marked a special occasion, as it was the finale to the six month long Know the Gold fundraising campaign with a goal of $500,000 to be matched by the William N. Pennington Foundation. Our supporters topped all records and exceeded the goal by $55,000, thanks to the last minute additional matching goal from Panattoni Development and Alston Construction.
Know the Gold is a grass roots community fundraising campaign made of up over 1500 small and large donations. This year it included funds from virtual events like wine tastings, mask sales, golf tournaments, Doorstep Discos, and more! We cannot thank this incredible community enough for all they do to support us and each of you who helped us reach and exceed our goal!
www.nvchildrenscancer.org/KnowtheGold
Kelly Stoll, Programs and Services Coordinator
One of the first smiles our families see at NNCCF is that of Kelly Stoll. Kelly joined the NNCCF team 18 months ago, gracing the office and our family’s experiences with her love of theater, music, Disney and celebrations. This year, Kelly has helped create alternative opportunities for our families to get out of the house with a safe and fun option, including a drive-in movie night at Peterbilt. Kelly makes family support a top priority and will go to great lengths to make sure a family has the resources they need. Thank you Kelly for the sunshine that you bring to the NNCCF Team and our families.
Baseball and sports fans alike had a special experience as award winning San Francisco Giants broadcasters Mike Krukow, Duane Kuiper, Jon Miller, and Dave Flemming shared stories and memories on a virtual stage February 10th. Our very own, Kristen Remington, 2 News Evening Anchor, emceed the evening. Adding to the line-up was San Francisco Giant, multiple World Series champion and MVP catcher, Buster Posey and his wife, Kristen. Both the Posey family and the Giants organization helped promote the virtual event appealing to fans in Nevada as well as the Bay Area.
Over 300 fans had fun and were entertained in the comfort of their homes while raising much needed funds and awareness for pediatric cancer. A Giant Event for Childhood Cancer will benefit NNCCF and local children, along with supporting childhood cancer research through the Posey Family Research Grants. Save the date for our live in-person event November 10th, 2021.
Tournament of Hope, Golf Tournament – September 20th
Dozers & Dirt – September 25th
A Giant Event for Childhood Cancer – November 10th
All In for Childhood Cancer, Poker Tournament – Date TBD
Alston Construction • Ames Construction • Bonanno Concrete • Desert Fire Protection • Ferroni Foundation • Granite Construction • Heath Foundation • JAG Plumbing • LP Insurance Services • MDB Trucking • MNG Partners • Oxborrow Trucking and Landscape Materials • Panattoni Development • Panelized Structures • Patriot Contractors, LLCR • HP Mechanical Systems • Sierra Nevada Construction • Tectonics Design Group • The Medical Profession • The Phillips Family Foundation • Vasko • Victory Woodworks • Western Nevada Transport
By Natalie Van Hoozer
NNCCF supporters, thank you all for calling, attending, and volunteering at our Know the Gold Radiothon on Friday, January 29. The energy was wonderful, and it is events like this one that help us motivate the community to make a difference in the fight against children’s cancer.
We would like to offer a special shout-out to Cumulus Broadcasting and their DJ’s for coming out to promote us. In addition to their help on the airwaves, it is wonderful to see the DJs in-person, in headsets, reporting on the event.
Speaking of people who came to Scheels, it was absolutely wonderful to have the Washoe County Sheriff’s Office Executive Staff join us. When they and representatives of the Reno Bighorns, including Bighorns mascot Bruno, were there together, things really got going! Everyone stopped to watch the “Dial for Dollars.”
Wondering what that is? Our wonderful community partners made phone calls while riding the super awesome Ferris wheel to raise funds!
On top of that, we had volunteers hard at work running the phone banks and receiving online donations ALL DAY! We even had some local groups like sororities come out and support us by helping to make hand-drawn cards!
All of these combined efforts helped us to earn $128,950.71, and the William N. Pennington Foundation matched $120,000! We would like to acknowledge the contributions of Conway Communications, Cumulus Broadcasting, Scheels, and Crown Beverages; without their support, this event would not have been possible!
Press release –
(Reno, NV) – Northern Nevada Children’s Cancer Foundation (NNCCF) is hosting a 12-hour radiothon event to hit the Know the Gold campaign fundraising goal of $250,000, at Scheels on Friday, January 26, 2018.
The Know the Gold Radiothon is broadcasted live on Cumulus stations KBUL 98.1, KKOH 780 AM, KNEV 99.5 and KWYL 102.9. All donations during the radiothon will be matched dollar-for-dollar by the William N. Pennington Foundation up to $250,000. Campaign volunteers will be manning the phone bank, and radio talent will be interviewing local children and their families affected by childhood cancer. Call in to donate during the 12-hour radiothon; 775 359-1453 or give online at www.nvchildrenscancer.org. The event is free to the public, and attendees are encouraged to visit the vendor fair and ride the indoor Ferris wheel.
When: Friday, January 26, 2018, 6 a.m. – 6 p.m.
Where: Scheels – 1200 Scheels Boulevard, Sparks, NV 89434
Cumulus Stations: KBUL 98.1, KKOH 780 AM, KNEV 99.5 and KWYL 102.9
Phone: 775-359-1453
Online: www.NVChildrensCancer.org
The Know the Gold Radiothon marks the finale of the five-month-long Know the Gold campaign, which kicked off in September 2017, encouraging local businesses, schools, churches, organizations, and individuals to raise funds for local children with cancer. The William N. Pennington Foundation is matching contributions to the Know the Gold campaign up to $250,000. Donations to NNCCF help alleviate the financial and emotional burden childhood cancer places on affected northern Nevada children and their families. Donors are encouraged to use the hashtag #KnowtheGold on social media platforms while talking about the Know the Gold campaign and its events.
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The Northern Nevada Children’s Cancer Foundation (NNCCF) is the region’s only nonprofit solely dedicated to serving local children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Adopt-a-Family program and emotional support through counseling and family activities. For more information, call (775) 825-0888, visit www.nvchildrenscancer.org or follow on social media @NVKidsCancer.
By: Lindsey Gross
It’s official – we exceeded our Know the Gold Campaign goal of $250,000 and received the matching grant from the William N. Pennington Foundation. With the addition of a $50,000 anonymous gift and other donations received after the radiothon, we have reached a grand total of $309,657. We are pleased to announce the William N. Pennington was so impressed by our community’s generosity they have upped their grant to match the full amount we raised.
The five-month-long campaign kicks off each year in September when we rally supporters to raise funds and awareness for childhood cancer. Individuals and businesses become our community partners and help raise money through hosting events like bake sales, CrossFit tournaments, golf tournaments, lemonade stands, etc. The campaign wraps up in January with an exciting grand finale radiothon. Every donation received allows us to provide more financial support to northern Nevada families. We are not federally or state funded, which means our nonprofit relies on the generosity of our community to help care for these children.
In January we received an unprecedented amount of new patient referrals. We certainly hope that this is not how the rest of the year will trend, but it is good to know we have the resources available to help these families and others in the coming months.
Last year, 57 percent of the support provided through our Family Assistance Fund went to travel costs and medical expenses. These expenses consisted of copays for emergency room visits, unpaid medical bills, emergency Care Flights, and gas to and from treatment. The remaining 43 percent went towards family care packages, emotional support, household expenses, rent or mortgage, and bereavement costs.
There is a great need in northern Nevada for financial and emotional support for families facing childhood cancer. Each family has a unique journey and we are here to help them discard worries and focus on their child’s health and recovery. There will be new faces that walk through our door and many returning as they continue to move forward through their cancer journey. As we progress through the year, we aim to grow our community of supporters as our NNCCF family grows with each new diagnosis.
A heartfelt thank you is in order for the William N. Pennington Foundation for their $250,000 match and additional $59,657. Without their challenge, we may have never achieved our goal. Their generosity inspired us to work with determination and face our challenges with courage.
Thank you to our radiothon sponsors: Cumulus Media and its stations KBUL 98.1, KKOH 780 AM, KNEV 99.5 and KWYL 102, Panattoni Development, Bonanno Concrete, Alston Construction, Granite Construction, Robin S. White (The Medical Profession, LLC), Scheels, Rounds Bakery, Chick-fil-A, Grimaldi’s, Conway Communications, and Intuit.
