Northern Nevada Children's Cancer Foundation
3550 Barron Way #9a • Reno, Nevada 89511
NNCCF Winter Recap

Know the Gold Campaign: A Huge Success!

Last February, Northern Nevada Children’s Cancer Foundation celebrated its 11th annual Know the Gold fundraiser and radiothon hosted at Scheels in partnership with Cumulus Media. The event marked a special occasion, as it was the finale to the six month long Know the Gold fundraising campaign with a goal of $500,000 to be matched by the William N. Pennington Foundation. Our supporters topped all records and exceeded the goal by $105,000 thanks to the last minute additional matching goal from Panattoni Development, Alston Construction     and an anonymous donor.

Know the Gold is a grassroots community fundraising campaign made of up small and large donations. This year it included funds from a Christmas-themed horse show, a magic show, a black- jack tournament, a wrestling tournament, lemonade stands, and more! We cannot thank this incredible community enough for all they do to support us and each of you who helped us reach and exceed our goal. In twenty years, NNCCF has provided $5.6 million dollars in direct financial assistance to local children battling cancer. Donations to NNCCF assist Northern Nevada families by alleviating the financial and emotional burden of cancer treatments, travel costs, medical debt and loss of income.

Holidays at NNCCF

NNCCF received an incredible amount of support over the holiday season. We kicked off December 2021 with our annual Hope for the Holidays event. Thanks to 34 sponsors, we spread holiday cheer to 37 families and provided immense relief to families with the knowledge that there would be presents under the tree come Christmas morning.

Santa and Mrs. Claus came to visit for our Holiday Drive-Thru that was held outside of the NNCCF building. Thirty families received big Santa bags to take home, all while being greeted by Olaf, Rudolph and the Reno Fire Department Engine 6. Learning Express was incredible during the holidays! Between sending characters to a celebration for one of our Angels, assisting Santa during the Holiday Drive-Thru, leading a toy drive for our NNCCF kids and providing a generous cash donation – these dynamic ladies did a ton for providing help, hope, and courage to our youngest cancer warriors.

December also brought a visit from our special friend, Willie, who has donated truckloads of toys to our organization for years. Thank you to wonderful Willie. We appreciate all the happiness her gifts brought to our kiddos. Being able to see our families in person after the long-awaited visits due to COVID-19 precautions was a tremendous gift to our staff members. Spreading holiday cheer and putting smiles on our cancer warriors’ faces put so much joy in our hearts. Thank you to everyone who volunteered, donated and made all of the Winter events possible!

Meet Emma

The author of “Holidays at NNCCF” article, Emma Johnson, joined the NNCCF team as our marketing intern in November 2021. This UNR sophomore isn’t a stranger to NNCCF as she’s been with us since 2016 when she was first diagnosed with both brain and spine cancer. Emma’s conquered cancer twice and aims to coach a university-level women’s basketball team someday. We love having Emma’s perspective, creativity, enthusiasm, and hard work on our team – THANK YOU, Emma!


Save the Date!
Take a Swing at Childhood Cancer
Wednesday, June 22, 2022 at Greater Nevada Field

Press release –

Community Sponsors Holiday Gifts for Children Battling Cancer

 (Reno, NV) – Northern Nevada Children’s Cancer Foundation (NNCCF) launched its Hope for the Holidays program which will continue through the month of December. The Hope for the Holidays Program helps provide gifts for families in northern Nevada affected by childhood cancer.

“The holiday season can be really tough for families dealing with a childhood cancer diagnosis. Our Hope for the Holidays program is one special way our community can help support local children and bring joy to their family during a difficult time,” said NNCCF Executive Director Shirley Folkins-Roberts. “A childhood cancer diagnosis is a family diagnosis, and we are dedicated to alleviating the financial and emotional strain that affects these families.”

All donations to NNCCF will be matched dollar-for-dollar by the William N. Pennington Foundation, up to $500,000, now through February 19, 2021. The matched dollars will benefit NNCCF’s Family Assistance Fund during the 2021 year, providing financial and emotional support to local families battling cancer.

More than 40 families in the fight against childhood cancer need to be matched with a sponsor this holiday season. Individuals, groups and companies are encouraged to donate to the program.

To help a local family follow 3 steps:

  1. Register to be a sponsor
  2. Donate (by phone, online or check)
  3. Schedule photo opportunity

Visit for links to register and donate, or email, or call (775) 825-0888.


The Northern Nevada Children’s Cancer Foundation is celebrating 20 years of providing help, hope and courage to local children battling cancer. NNCCF is the only non-profit in the region solely dedicated to childhood cancer, and has provided $5.6 million in direct financial support to families. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Hope for the Holidays program and emotional support through end-of-treatment celebrations and family activities. For more information, call (775) 825-0888, visit or follow on social media @NVKidsCancer.

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3550 Barron Way #9a Reno, Nevada 89511
Tax ID: 20-8623503