775-825-0888
3550 Barron Way #9a • Reno, Nevada 89511
Northern Nevada Children’s Cancer Foundation in partnership with Scheels hosted the 11th annual Know the Gold Radiothon earlier this month.
The event marked a special occasion, as it was the finale to the six month long fundraising campaign with a goal of $500,000 to be matched by the William N. Pennington Foundation. Our supporters topped all records and exceeded the goal by $105,000 thanks to the last minute additional matching goal from Panattoni Development, Alston Construction and an anonymous donor.
In twenty years, NNCCF has provided $5.6 million dollars in direct financial assistance to local children battling cancer. Donations to NNCCF assist Northern Nevada families by alleviating the financial and emotional burden of cancer treatments, travel costs, medical debt and loss of income.
“The Know the Gold campaign is an incredible grassroots effort to help motivate our community to support local children who are fighting for their lives,” said Fayth Ross, NNCCF’s executive director. “Thanks to our matching donor, the donations doubled, which makes an enormous impact to local families who have been affected by childhood cancer. We cannot thank this incredible community enough for all they do to support us and those who donated to help us reach and exceed our goal!”
The Know the Gold campaign is a community driven fundraiser that encourages local individuals, businesses, schools, churches and organizations to raise funds for children in the Northern Nevada region with cancer. It began in September 2021 during Childhood Cancer Awareness month. The campaign funds came from multiple events including a Christmas-themed horse show, a magic show, a blackjack tournament, a wrestling tournament, lemonade stands along with other events.
The Northern Nevada Children’s Cancer Foundation is the only non-profit in the region solely dedicated to helping Northern Nevada children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Hope for the Holidays program and emotional support through No More Chemo celebrations and family activities. For more information, call (775) 825-0888, visit www.nvchildrenscancer.org or follow on social media @NVKidsCancer.
Know the Gold Campaign: A Huge Success!Last February, Northern Nevada Children’s Cancer Foundation celebrated its 11th annual Know the Gold fundraiser and radiothon hosted at Scheels in partnership with Cumulus Media. The event marked a special occasion, as it was the finale to the six month long Know the Gold fundraising campaign with a goal of $500,000 to be matched by the William N. Pennington Foundation. Our supporters topped all records and exceeded the goal by $105,000 thanks to the last minute additional matching goal from Panattoni Development, Alston Construction and an anonymous donor.
Know the Gold is a grassroots community fundraising campaign made of up small and large donations. This year it included funds from a Christmas-themed horse show, a magic show, a black- jack tournament, a wrestling tournament, lemonade stands, and more! We cannot thank this incredible community enough for all they do to support us and each of you who helped us reach and exceed our goal. In twenty years, NNCCF has provided $5.6 million dollars in direct financial assistance to local children battling cancer. Donations to NNCCF assist Northern Nevada families by alleviating the financial and emotional burden of cancer treatments, travel costs, medical debt and loss of income.
NNCCF received an incredible amount of support over the holiday season. We kicked off December 2021 with our annual Hope for the Holidays event. Thanks to 34 sponsors, we spread holiday cheer to 37 families and provided immense relief to families with the knowledge that there would be presents under the tree come Christmas morning.
Santa and Mrs. Claus came to visit for our Holiday Drive-Thru that was held outside of the NNCCF building. Thirty families received big Santa bags to take home, all while being greeted by Olaf, Rudolph and the Reno Fire Department Engine 6. Learning Express was incredible during the holidays! Between sending characters to a celebration for one of our Angels, assisting Santa during the Holiday Drive-Thru, leading a toy drive for our NNCCF kids and providing a generous cash donation – these dynamic ladies did a ton for providing help, hope, and courage to our youngest cancer warriors.
December also brought a visit from our special friend, Willie, who has donated truckloads of toys to our organization for years. Thank you to wonderful Willie. We appreciate all the happiness her gifts brought to our kiddos. Being able to see our families in person after the long-awaited visits due to COVID-19 precautions was a tremendous gift to our staff members. Spreading holiday cheer and putting smiles on our cancer warriors’ faces put so much joy in our hearts. Thank you to everyone who volunteered, donated and made all of the Winter events possible!
Meet EmmaThe author of “Holidays at NNCCF” article, Emma Johnson, joined the NNCCF team as our marketing intern in November 2021. This UNR sophomore isn’t a stranger to NNCCF as she’s been with us since 2016 when she was first diagnosed with both brain and spine cancer. Emma’s conquered cancer twice and aims to coach a university-level women’s basketball team someday. We love having Emma’s perspective, creativity, enthusiasm, and hard work on our team – THANK YOU, Emma!
Press Release –
(Reno, NV) – Northern Nevada Children’s Cancer Foundation (NNCCF) will host the annual 12-hour Know the Gold Radiothon on Friday, February 19, 2021.
The event will conclude the six-month-long Know the Gold Campaign Gift Match Challenge of $500,000. Since September 1, 2020, all donations to the organizations have been matched dollar-for-dollar by the William N. Pennington Foundation, up to $500,000.
The Know the Gold Radiothon is broadcasted live on Cumulus stations KBUL 98.1, News Talk 780 AM, 95.5 The Vibe, and Wild 102.9, hosted at Scheels. Radio talent will interview local families and children affected by childhood cancer.
In twenty years, NNCCF has provided $5.6 million dollars in direct financial assistance to local children battling cancer. Donations to NNCCF assist northern Nevada families by alleviating the financial and emotional burden of cancer treatments, travel costs, medical debt and loss of income.
When: Friday, February 19, 2021, 6 a.m. – 6 p.m.
Live on the radio: KBUL 98.1, News Talk 780 AM, 95.5 The Vibe, and Wild 102.9
Where: Scheels, 1200 Scheels Boulevard, Sparks, NV 89434
Donate by calling the phone bank: (775) 355-1111
Donate online: www.NVChildrensCancer.org
The Know the Gold campaign is a community-driven fundraiser that encourages local individuals, businesses, schools, churches and organizations to raise funds for local children with cancer. The Know the Gold campaign began in September 2020 during Childhood Cancer Awareness month. Supporters are encouraged to participate in the radiothon by listening on the radio, listening live on Alexa, and following on social media using the hashtag #KnowtheGold.
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The Northern Nevada Children’s Cancer Foundation is the only non-profit in the region solely dedicated to helping local children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Hope for the Holidays program and emotional support through No More Treatment celebrations and family activities. For more information, call (775) 825-0888, visit www.nvchildrenscancer.org or follow on social media @NVKidsCancer.
Press Release –
(Reno, NV) – Northern Nevada Children’s Cancer Foundation (NNCCF) announced today the Know the Gold Campaign Gift Match Challenge of $500,000. Starting September 1, 2020, during Childhood Cancer Awareness month, all donations will be matched dollar-for-dollar by the William N. Pennington Foundation, up to $500,000, through February 19, 2021. Funds raised will support local children battling cancer and all support stays in northern Nevada.
“The way our community can come together to show support for our organization is inspiring and we are grateful for their commitment and kindness,” said NNCCF Executive Director Shirley Folkins-Roberts. “With the gift match challenge, we are able to match every dollar donated, which will support our smallest, most vulnerable community members during this time.”
To support the Know the Gold Campaign during Childhood Cancer Awareness Month, please consider:
To donate or find out more information visit nvchildrenscancer.org/knowthegold, call (775)825-0888 or contact Alicia@nvchildrenscancer.org.
NNCCF assists an average of 120 local families each year and has provided more than $5.3 million in financial and emotional assistance in the last 20 years. The NNCCF is funded through local grass-roots efforts and does not receive federal or state funding. The Know the Gold Campaign helps raise funds and awareness for childhood cancer, and the national symbol of childhood cancer which is the gold ribbon. One out of 285 children will be diagnosed with cancer in the United States before the age of 20, and more children are lost to cancer in the U.S. than any other childhood diseases combined.
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The Northern Nevada Children’s Cancer Foundation is the only non-profit in the region solely dedicated to helping local children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Hope for the Holidays program and emotional support through end-of-treatment celebrations and family activities. For more information, call (775) 825-0888, visit www.nvchildrenscancer.org or follow on social media @NVKidsCancer.
