Press Release
(Reno, NV) – The Northern Nevada Children’s Cancer Foundation (NNCCF) Board of Directors is pleased to announce Shirley Folkins-Roberts as the new Executive Director. She is a long-standing advocate for childhood cancer and was a founding member of the foundation.
“NNCCF is in a great position to continue its mission with Shirley’s leadership,” said Ryan Gilbrech, president of the NNCCF Board of Directors. “She is passionate about helping the families in northern Nevada battling childhood cancer, and comes with 15 years of dedication to the foundation.”
Folkins-Roberts has been an advocate for children with cancer since 2003 and has a long-standing history with the foundation. She is a co-founder of NNCCF, served on the Board of Directors, and led teams of Nevada families to Washington D.C. to advocate for childhood cancer research funds. In her Executive Director role at NNCCF, Shirley will continue to procure sponsorships, oversee event logistics, advocate for more research funding, and help northern Nevada families navigate their journey through childhood cancer.
“I’m grateful for the opportunity to work with our staff and supporters to fulfill a passion of mine and my family’s as we continue to serve northern Nevada kids in the fight,” said Folkins-Roberts.
Shirley comes to NNCCF with a background in northern Nevada’s development industry and worked for Panattoni Development Company. Since 2004, Shirley has been involved in more than three million square feet of commercial real estate development. Shirley earned her Juris Doctor from the McGeorge School of Law at the University of the Pacific and her Bachelor of Arts in Political Science from the University of California, Davis. Shirley became a member of the California Bar in 1993 and the Nevada Bar in 2010 and has practiced with private firms in both states. She is an active member in the community helping organizations and serving on various boards such as Rotary Club of Reno Central and REMSA.
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The Northern Nevada Children’s Cancer Foundation (NNCCF) is the region’s only nonprofit dedicated to helping local children and families affected by childhood cancer. Its goals are to alleviate the financial and emotional strain of childhood cancer by providing financial assistance, emotional support, advocacy for increased research funds, and awareness of childhood cancer. NNCCF encourages ongoing enrichment for children and young adults diagnosed with cancer through educational and scholarship programs. For more information, call (775) 825-0888, visit www.nvchildrenscancer.org or follow on social media @NVKidsCancer.
Press Release –
(Reno, NV) – October 3, 2019. It is with great pleasure and excitement that the Dozers & Dirt Committee announce our partnership with the Northern Nevada Children’s Cancer Foundation (NNCCF).
Dozers & Dirt will take place on June 6, 2020, but to announce our partnership with NNCCF, we will be hosting a launch party on Thursday, November 7, 2019, from 4:30 p.m. – 7:00 p.m. at Pinocchio’s Bar & Grill in Reno. Local business leaders and members of the public will be networking and learning how to get involved in the day that little and big kids alike look forward to all year.
These events are brought to you by the former committee of the Reno Big Dig.
NNCCF has been helping local families in our community for close to 20 years. Founded in 2000, NNCCF has helped more than 516 families and provided more than $4.5 million in direct financial assistance, all through locally raised funding. They can only continue to assist our local childhood cancer families through the generosity of our “Community Partners,” like you and fundraisers like Dozers & Dirt. For more information, visit https://www.nvchildrenscancer.org/
WHAT: Dozers & Dirt Launch Party
WHEN: 4:30 p.m. – 7 p.m., Thursday, November 7, 2019
WHERE: Pinocchio’s Bar & Grill, 5995 South Virginia Street in Reno
Dozers & Dirt will be held on Saturday June 6th 2020 at Rilite Aggregate Pit in South Reno. This event will bring together corporate sponsors, families and in-kind donors to give kids access to real-life construction equipment and more. Little ones get to operate a haul truck and check out a Raven helicopter, plus break ground with a real excavator and more than 35 other pieces of heavy equipment.
All money raised from Dozers & Dirt will benefit the Northern Nevada Children’s Cancer Foundation’s local services.
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The Northern Nevada Children’s Cancer Foundation is the only non-profit in the region solely dedicated to serving local children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire Scholarship program, Hope for the Holidays program and emotional support through counseling and family activities. For more information, call (775) 825-0888, visit www.nvchildrenscancer.org or follow on social media @NVKidsCancer.
Press Release –
(Reno, NV) – Northern Nevada Children’s Cancer Foundation (NNCCF) will kick off their celebration of serving the community for 20 years at the Know the Gold Radiothon on Friday, January 31, 2020, at Scheels. NNCCF aims to reach the five-month-long Know the Gold campaign fundraising goal of $400,000 by the end of the radiothon.
The William N. Pennington Foundation is matching donations to this campaign, dollar-for-dollar up to $400,000, until January 31, 2020. In twenty years, NNCCF has provided 4.9 million dollars in direct financial assistance to local children battling cancer. Donations to NNCCF assist northern Nevada families by alleviating the financial and emotional burden of cancer treatments, travel costs, medical debt and loss of income.
The Know the Gold Radiothon is broadcasted live on Cumulus stations KBUL 98.1, News Talk 780 AM, 95.5 The Vibe and Wild 102.9. Radio talent will interview local children and families affected by childhood cancer. The radiothon is free to the public and attendees are encouraged to meet the NNCCF team, visit the vendor fair and ride the indoor Ferris wheel.
When: Friday, January 31, 2020, 6 a.m. – 6 p.m. (doors open at 9 a.m.)
Where: Scheels, 1200 Scheels Boulevard, Sparks, NV 89434
Cumulus Stations: KBUL 98.1, News Talk 780 AM, 95.5 The Vibe, and Wild 102.9
Donate by calling: (775) 351-1064
Donate online: www.NVChildrensCancer.org
The Know the Gold campaign is a community-driven fundraiser that encourages local individuals, businesses, schools, churches and organizations to raise funds for local children with cancer. The Know the Gold campaign began in September 2019 during Childhood Cancer Awareness month. Supporters are encouraged to use the hashtag #KnowtheGold on social media platforms while talking about the Know the Gold campaign and its events.
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The Northern Nevada Children’s Cancer Foundation is the only non-profit in the region solely dedicated to helping local children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Hope for the Holidays program and emotional support through No More Chemo celebrations and family activities. For more information, call (775) 825-0888, visit www.nvchildrenscancer.org or follow on social media @NVKidsCancer.
*Update 3/18/2020 – Our office is working remotely. However, families can still call the office at (775) 825-0888 to receive assistance. At this time, our team is making every effort to ensure local children battling cancer and their families receive the financial support and resources they need today, tomorrow, and until they are cancer free. Thanks to our incredible community and their support throughout the year, we are able to continue to serve our families at full capacity.*
Dear NNCCF community,
We are modifying our open-door policy due to the recent development with the coronavirus (COVID-19). Our office will continue to operate Monday through Friday, 9am to 5pm, however by appointment only for families, donors, supporters, etc.
We will not limit our services to families in any way, but our goal is to limit direct contact with families and children who may have compromised immune systems. The health of our families, children, staff, and community is our highest priority.
Please consult your healthcare provider and Centers for Disease Control and Prevention (CDC) guidelines for any additional questions regarding influenza or other respiratory illnesses.
It is our promise to keep you updated on any changes to our appointment-only policy as we continue to monitor the situation.
NNCCF families, please contact Brigette@nvchildrenscancer.org to make an appointment.
For all other appointments or questions, email Shirley@nvchildrenscancer.org or call the NNCCF office (775) 825-0888.
Thank you for your understanding,
Shirley Folkins-Roberts
Executive Director
Dear NNCCF Community,
During these unprecedented times, many of our partners and supporters are facing challenges and significant change. Our foundation knows one thing very well – hope is the most powerful tool. When a child is diagnosed with cancer, a family’s world is flipped upside down. The family bands together and faces the unknowns with the hope of one day being cancer-free.
I am incredibly grateful for your support and that of our generous community. Over the last 20 years, you have helped build NNCCF with a solid foundation so that we can continue to serve our families at full capacity. Because of you, our foundation can ensure that every child battling cancer has the financial and emotional support services they need right now.
I am certain that there will be more change, but for the better. We have seen the kindness in our community and are grateful to operate knowing we are braving this storm with you. We appreciate our partners and supporters for their work in our community and hope that you stay healthy and safe.
We are in this together.
Shirley Folkins-Roberts, Executive Director
Press release –
(Reno, NV) – Mike Krukow, the Emmy Award-Winning broadcaster and former major league pitcher for the San Francisco Giants, sent a heartwarming video to local children battling cancer. Krukow, a friend of the Northern Nevada Children’s Cancer Foundation (NNCCF), filmed himself reading a children’s book to lift the spirits of children and their families who are currently undergoing cancer treatments and in isolation, due to the COVID-19 pandemic.
“I appreciate the opportunity to share one of my favorite stories with the little ones and their families. I hope to bring them happiness during this time and make them feel less isolated,” said Krukow. “I know these children and their families are already facing tough times and the least I can do is bring more joy to their family.”
The video was posted today on Facebook: www.facebook.com/nvkidscancer
It is also available on the NNCCF website: www.nvchildrenscancer.org/familyresources
Two years ago, Mike and his wife, Jennifer Krukow, were inspired by the efforts of San Francisco Giants pitcher, Buster Posey and his wife, Kristen Posey, to support childhood cancer patients and pediatric cancer research. The Krukows have put their heart and support, as well as that of the Giants, behind the efforts of the northern Nevada community and NNCCF to support children battling cancer. They created A Giant Event for Childhood Cancer, along with NNCCF and supporters, to raise funds for childhood cancer research and local children. The next event is scheduled for fall of 2020.
Krukow is assisting NNCCF’s efforts to provide comfort to families and foster ways for local children to feel connected and less isolated. NNCCF is providing services at full capacity to assist families with financial and emotional support. NNCCF is using multimedia communications, social media, and virtual events, to assist its mission and serve local families.
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The Northern Nevada Children’s Cancer Foundation is the only non-profit in the region solely dedicated to helping local children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Hope for the Holidays program and emotional support through end-of-treatment celebrations and family activities. For more information, call (775) 825-0888, visit www.nvchildrenscancer.org or follow on social media @NVKidsCancer.
Press Release –
(Reno, NV) – Northern Nevada Children’s Cancer Foundation (NNCCF) announced today the launch of its annual fundraising campaign Know the Gold and gift match by the William N. Pennington Foundation. This year’s goal is to raise $400,000 to help northern Nevada children battling cancer. Beginning September 1, 2019 and through January 31, 2020, all contributions to the campaign will be matched dollar-for-dollar by the William N. Pennington Foundation, up to $400,000.
The launch of the Know the Gold Campaign begins Sunday, September 1, 2019, during Childhood Cancer Awareness Month. Local businesses are supporting the campaign by hosting fundraisers and hanging gold ribbon awareness wreaths. The gold ribbon is the international symbol of childhood cancer.
“Our foundation is a crucial resource for local families faced with a childhood cancer diagnosis. They can come to us in a time of need and focus on their child, which is most important,” said Shirley Folkins-Roberts, executive director of NNCCF. “It is our hope that the matching campaign inspires the community to double the value of their gift to help these local children.”
To support the Know the Gold campaign, visit www.nvchildrenscancer.org/knowthegold. Donations will be matched dollar-for-dollar by the William N. Pennington Foundation up to $400,000 now through January 31, 2020. Businesses interested in hanging a gold ribbon awareness wreath, provided at no cost, can contact Lisa@nvchildrenscancer.org. Supporters participating on social media can hashtag #KnowtheGold and tag @nvkidscancer.
The Know the Gold campaign is a five-month-long fundraising effort that provides vital support to NNCCF’s programs throughout the year. The new fundraising goal of $400,000 will assist with NNCCF’s program expansion and support the rise of treatment costs.
NNCCF provides support to families by assisting with medical expenses such as insurance copays and deductibles, uncovered procedures, and many other out-of-pocket costs. NNCCF can assist with household expenses when a family faces a reduction of income because of time spent away from work due to treatment. NNCCF can also aid families with travel and lodging costs related to treatment. The foundation serves children living in northern Nevada including rural Nevada, and its southern service border is Tonopah, Nevada.
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The Northern Nevada Children’s Cancer Foundation is the only non-profit in the region solely dedicated to serving local children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire Scholarship program, Hope for the Holidays program and emotional support through counseling and family activities. For more information, call (775) 825-0888, visit www.nvchildrenscancer.org or follow on social media @NVKidsCancer.
Press Release –
(Reno, NV) – The Northern Nevada Children’s Cancer Foundation (NNCCF) is pleased to announce a special evening with San Francisco Giants Emmy Award-winning broadcaster and former major league pitcher, Mike Krukow, along with his wife, Jennifer Krukow, at the second annual A Giant Event for Childhood Cancer.
United in the fight against cancer, this event will benefit northern Nevada children with cancer, along with supporting research through the Posey Family Fellowship and Research Grants. Guests will enjoy a lively evening with music, food, and one-of-a-kind live and silent auction items, including a custom gold ribbon guitar signed by Willie Mays and Barry Bonds, a signed Sandy Koufax jersey, a spring training experience package, and much more.
Tickets: $750 per attendee
When: Wednesday, August 21, 2019 – 6 p.m.
Where: Reno, Nevada – event address provided upon RSVP
Donate online: www.nvchildrenscancer.org/donate
To learn more, please visit www.nvchildrenscancer.org/giants
Supporters interested in attending are encouraged to email Briley@nvchildrenscancer.org or call the NNCCF office at (775)825-0888. Tickets are subject to availability.
1 out of 185 children in the United States will be diagnosed with cancer before the age of 20. This event helps local families in the fight and encourages more support for research and a cure. In its first year, this event raised more than $74,000 for the cause. Since 2000, NNCCF has supported local families with more than $4.6 million dollars in support through financial and emotional assistance during and after a child’s diagnosis.
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The Northern Nevada Children’s Cancer Foundation is the region’s only non-profit solely dedicated to serving local children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Hope for the Holidays program and emotional support through counseling and family activities. For more information, call (775) 825-0888, visit www.nvchildrenscancer.org or follow on social media @NVKidsCancer.
Press Release –
(Reno, NV) – Northern Nevada Children’s Cancer Foundation (NNCCF) announces a $300,000 gift match challenge. Now through January 31, 2019, all contributions to NNCCF’s Know the Gold Campaign will be matched dollar-for-dollar by the William N. Pennington Foundation, up to $300,000.
Donations to the Know the Gold Campaign help local children diagnosed with cancer. A gift to NNCCF could help ease the financial devastation childhood cancer places on families who must spend time away from work to be by their child’s hospital bed. A donation to NNCCF could cover the cost of an emergency room visit or travel costs to receive care from a specialized doctor.
“Each and every dollar donated assists our kiddos and families with the emotional shock and financial upheaval that they experience as a result of this disease,” said Shirley Folkins-Roberts, executive director of NNCCF. “The Pennington Foundation exemplifies the generosity of our community which is so specific to Northern Nevada.”
Donations made to NNCCF before the end of January are eligible for the match, including contributions by mail, online and over the phone. Visit www.nvchildrenscancer.org or call 775-825-0888.
“The Know the Gold campaign is special to us at NNCCF because participants range from kids with their piggy banks to special event and corporate employee giving campaigns, matches, and everything in between,” said Folkins-Roberts.
The mission of NNCCF is to enhance the quality of life for children with cancer and their families by providing financial assistance and compassionate support programs, all while advocating for increased research funds and raising public awareness.
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The Northern Nevada Children’s Cancer Foundation (NNCCF) is the region’s only nonprofit dedicated to helping local children and families affected by childhood cancer. Its goals are to alleviate the financial and emotional strain of childhood cancer by providing financial assistance, emotional support, advocacy for increased research funds, and awareness of childhood cancer. NNCCF encourages ongoing enrichment for children and young adults diagnosed with cancer through educational and scholarship programs. For more information, call (775) 825-0888, visit www.nvchildrenscancer.org or follow on social media @NVKidsCancer.
Press Release –
Highly Visual Event: 200 participants shave their heads for childhood cancer research – elementary students, sheriff & fire departments, community businesses, and families affected by cancer.
(Reno, NV) – The Northern Nevada Children’s Cancer Foundation (NNCCF) invites the community, schools, and businesses, to support the 14th annual Shave for the Brave, the head-shaving event raising funds for childhood cancer research. This event helps NNCCF’s mission to contribute to the cure of childhood cancer.
Shave for the Brave 2019 is a family-friendly event and free to attend. Bringing family and friends to help cheer on participants is highly encouraged. The event is on Friday before St. Patrick’s Day– expect to see creativity with costumes and team t-shirts. The opening ceremony will kick off with river dancers and a bagpipe performance.
When: Friday, March 15, 2019 – 6–8:30 p.m.
Where: The Reno Ballroom, 401 N. Center Street, Reno, NV 89501
Donate online: www.stbaldricks.org/donate/event/45/2019
Participants (those shaving their heads) must Pre-Register online at https://www.stbaldricks.org/events/Reno2019, create a team or sign up as an individual, then start collecting pledges. Participants are asked to raise a $100.00 minimum to shave at this event.
To donate to childhood cancer research, make a donation online at www.stbaldricks.org/donate/event/45/2019 or visit www.nvchildrenscancer.org for more information.
In partnership with the St. Baldrick’s Foundation, NNCCF’s annual Shave for the Brave event has raised more than $2.6 million since 2006, and shaved more than 3,800 local heads! NNCCF’s 2018 event came in at #16, out of 1,081 events, with $215,114.51 raised for childhood cancer research. The St. Baldrick’s Foundation awarded 140 grants to some of the best childhood cancer researchers in the world last year. This includes more than 230 institutions conducting 116 clinical trials that can save kids’ lives.
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About NNCCF (Local Host)
The Northern Nevada Children’s Cancer Foundation is the region’s only nonprofit solely dedicated to serving local children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Adopt-a-Family program and emotional support through counseling and family activities. For more information, call (775) 825-0888, visit www.nvchildrenscancer.org or follow on social media @NVKidsCancer.
About St. Baldrick’s Foundation
As the largest private funder of childhood cancer research grants, the St. Baldrick’s Foundation believes that kids are special and deserve to be treated that way. St. Baldrick’s is leading the charge to take childhood back from cancer by funding some of the most brilliant childhood cancer research experts who are working to find cures and better treatments for all childhood cancers. Kids need treatments as unique as they are – and that starts with funding research just for them. Join us at StBaldricks.org to help support the best cancer treatments for kids.