Holly is a native Nevadan with 22 years of experience in marketing, fundraising, and special events. She received her Bachelor of Science degree at the University of Nevada, Reno, then went on to spend 20 years working in the university’s athletics department. She retired emeritus and started her new adventure as the director of programs and services at NNCCF in 2021, then was promoted to executive director in 2022.

As the Executive Director, Holly is responsible for developing and managing donor contributions, developing strategic alliances, creating a stable business environment, and managing community relations, all to provide advocacy and assistance for families facing childhood cancer.

When I am not working, I love to spend time with my husband and children on the golf course, working out, traveling, or even just barbequing in our backyard.

Why I started working at NNCCF:
After retiring from the University of Nevada, Reno, where I spent 20 years working in the Athletic Department as the Assistant Athletics Director of Marketing and Promotions, I knew that my next stage in life was to help make a difference in the Northern Nevada community that I love.

Ask me about:
Ask me about my husband and children, they are my everything.

What I think is amazing:
Laughing till it hurts.

Something quirky about me:
I love a project. I really think if I can YouTube it then I can do it.

My role model:
My parents are my role models. My Dad was such a hard worker, he took a night job to support the family when this was the only job he could find, and my mom was the glue that held the family together. Their influence has molded my life.

My favorite quote:
“And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.” – Anaïs Nin