The William N. Pennington Foundation is matching donations to the Know the Gold Campaign dollar-for-dollar up to $500,000 now through February 4, 2022.

The Know the Gold Campaign is a six-month-long community-driven effort to raise funds for local kids. On average, NNCCF assists 120 families each year, and the funds raised during the campaign help support our programs and services throughout the year.


Save the Date

We have a full calendar in September for ways to get involved!

Know the Gold Kick off – Featuring Washoe County Sheriff Balaam, and an
NNCCF child will be sheriff for the day.
When: Wednesday, September 1, 2021 – 9a.m.
Location: Washoe County Sheriff’s Office, 911 E Parr Blvd, Reno, NV 89512
The event will be featured on Facebook live @washoesheriff

Reno Arch Goes Gold for Childhood Cancer – NNCCF families and supporters are invited to participate in the lighting ceremony.
When: Tuesday, September 7, 2021 – 6:30-7:30p.m.
Location: Virginia Street, under the arch, at Locomotion Plaza, 40 E. 4th St Pavilion A, Reno, NV 89501

City Proclamation, September is Childhood Cancer Awareness Month – Reno City Council Meeting
When: Wednesday, September 8, 2021 – 10a.m.
Location: Reno City Hall, 1 East 1st St, Reno, NV 89501

Grand Sierra Resort Goes Gold for Childhood Cancer – Gold ribbon marquee and gold diamond lights on the side of the hotel
When: Wednesday, September 15, 2021 – Follow along on social media @grandsierra @nvkidscancer

Wear Your Gold Ribbon Day – Help NNCCF #KnowtheGold and raise awareness of the gold ribbon and childhood cancer.
When: Wednesday, September 22, 2021 – All Day – Follow along on social media @NVKidsCancer

Natalia’s Night Fundraiser for Childhood CancerLocal restaurants donate a portion of sales for the night, Reno Fire Department supports and collects donations at each location.
When: Wednesday, September 29, 2021 – Starting at 6:00p.m.
Participating Locations: El Adobe Café, 55 W Arroyo St, Reno, NV 89509
Additional locations found here.

Follow these 5 steps

Join the Know the Gold Campaign by following one or more of these 5 steps!

• Donate Today
Consider a one-time $20 donation or monthly $20 donation for local children battling cancer in honor of NNCCF’s 20 year of service.

• Attend a NNCCF Signature Event
Check out our upcoming events.

• Host your own fundraiser or event
There are many ways to become a community partner to support local kids – start by hanging an awareness wreath and selling gold donate ribbons.

• Wear a gold ribbon pin
Advocates of childhood cancer wear gold ribbon pins to show their support – available at community partner events and the NNCCF office.

• #KnowtheGold on Social Media
Help share the news of Childhood Cancer Awareness Month – follow us on Facebook, Instagram and Twitter, tag us @nvkidscancer, and use the hashtag #KnowtheGold.

What does it mean to #KnowtheGold?

Every September, when the campaign kicks off, the northern Nevada community begins raising funds to support NNCCF. The gold ribbon is the national symbol of childhood cancer. Advocates of childhood cancer wear gold ribbon pins to show their support! We encourage to pick up your free awareness pin by making an appointment with our office to grab a pin, or 30 pins, to wear and share with the community.

In 20 years, NNCCF has helped local families through a childhood cancer diagnosis with more than $6 million in direct financial and emotional support, survivorship support, education programs and more. All the funds that support NNCCF are local – we do not have federal or state funding. It is due to the support of the northern Nevada community that we can serve local families.



A donation to the Know the Gold Campaign could help a local family with the following:

  • Cover the cost of an emergency room visit for a child in treatment
  • Cover the cost of travel to receive treatment from a specialized doctor
  • Ease the financial devastation due to loss of income

It is difficult for any family to afford the expenses associated with cancer, and the costs of health care are rising. Childhood cancer has come a long way in research, and scientists are developing cutting edge and safer treatments for children. New treatments are expensive – we would never want a family to make health care decisions based on affordability. NNCCF helps parents focus on what is most important, their child.