Northern Nevada Children's Cancer Foundation
3550 Barron Way #9a • Reno, Nevada 89511
Shop with Smith’s Inspiring Donations Program


Northern Nevada Children’s Cancer Foundation joins Smith’s Inspiring Donations program which offers customers a simple way to support local children battling cancer. 

Shopping with the Smith’s Rewards Card allows you to buy groceries and everyday necessities while donating a portion of the proceeds to the Northern Nevada Children’s Cancer Foundation (NNCCF). Launched by Smith’s Food and Drug store in July of 2017, the company replaced all previous donation reward programs with Smith’s Inspiring Donations.

This program donates 0.5% of all eligible spending to NNCCF at no extra cost and does not affect the fuel points or coupon discounts already linked to your Smith’s account. Kroger, the parent company of Smith’s, has contributed more than $220 million annually in food, funds, and other products to support communities and nonprofit organizations. Kroger is dedicated to “community engagement, positive social impact, and charitable giving at the national and local levels.” 

With Smith’s Inspiring Donations program, you can easily earn rewards on most items located in stores every time you shop. It is important to remember to swipe the Rewards Card or use the phone number linked to your account when checking out. 

Already have a Smith’s account?

An account is mandatory to participate in Smith’s Inspiring Donations program. Link your Shopper’s Card to your active account to ensure the transactions are applied and donated to NNCCF.

Type in Northern Nevada Children’s Cancer Foundation or enter the code TH865.

Are you ready to create an account? 

  1. Visit and use the internet browser instead of the mobile app to sign up for Smith’s Inspiring Donations program
  2. Choose “create new account” and fill in required fields – basic information, a valid email address, and a Rewards Card
  3. Link the Rewards Card to the nonprofit organization (NNCCF)
  4. Type in Northern Nevada Children’s Cancer Foundation or enter the code TH865 and click “Search”
  5. Select Northern Nevada Children’s Cancer Foundation and choose “Save”

Things to consider: 

Sign up for Smith’s Inspiring Donations Program and support childhood cancer in the northern Nevada region. 


By: Lindsey Gross

Happy first day of fall! We are officially in pumpkin season – pumpkin coffee, pumpkin cookies and pumpkin candles! Check out these 8 ways to rock the fall while raising funds for kids affected by cancer.

1. Pumpkin Carving Contest – Pumpkin carving is a perfect way to engage the kids and show off some amazing talent! Ask participants to pay a small fee to compete. Send us a picture of the winning pumpkin and earn bragging rights for the rest of the year.

2. Chili Cook-off – Warm some tummies and raise some monies! A fee upon entry gives attendants the opportunity to sample all teams then cast their vote for their favorite chili master.

3. Flag Football Tournament – Recruit your neighbors, family and friends. Adults and kids can play!

4. Host a Trivia Night – Do you know what a baby turkey is called? It’s a poult! Maybe throw some trivia about NNCCF in there too.

5. Harvest Festival – Fall is a perfect time to be outside and get together with family, friends and neighbors. Host a festival for your community or church and donate the proceeds.

6. Costume Contest – Who has the best costume or spookiest office at your workplace? Encourage coworkers to dress up or decorate their space – everyone pitches in a donation and winner gets featured on our site!

7. Football Tailgate – Host a family-friendly tailgate for a Nevada game. Bust out your corn-hole sets, grill hotdogs and hamburgers and wear Nevada blue! Have attendees donate to enjoy your tailgate fundraiser.

8. Fall 5k – Host a Turkey Trot or Great Pumpkin Run! Encourage individuals and teams to run or walk 3.1 miles this fall and donate the entry fees.

There are many creative ways to raise funds for kids here in northern Nevada that are in treatment for cancer. Your fundraising efforts and donations go a long way, as they help pay for expenses including travel costs, copays and bills that insurance will not cover.

Northern Nevada Children’s Cancer Foundation wants your fundraiser to be a success! Please contact us with information about your fundraiser so we can put your event on our website. We will also equip you with a banner, book marks with gold ribbon pins, and more information about our foundation.

Contact Lisa Shaffer – | 775.825.0888

By: Lindsey Gross
Bald Girl with Cancer - Giving TuesdayIf you’re looking for a local charity to give to during the holidays, consider the Northern Nevada Children’s Cancer Foundation! We are a nonprofit located in Reno, Nevada, helping northern Nevada children diagnosed with cancer.

November 28, 2017 is #GivingTuesday

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Here are some examples of what your gift could provide:

– Masks for children with compromised immune systems
– Medical bills not covered by insurance
– Travel costs to and from treatment
– Copay for an emergency room visit
– Care package for a newly diagnosed family

After Black Friday and Cyber Monday, it’s Giving Tuesday. Many people consider it the kick-off to holiday and end-of-year giving. This inaugural event started in 2012 and grew into a movement that celebrates giving and philanthropy. Many local nonprofits will be participating this year, and we encourage you to be a part of the movement and promote the spirit of generosity.

Your donation will go a long way in providing emotional and financial support for a family with a child diagnosed with cancer. NNCCF assists families with costs like medical expenses, insurance deductibles, uncovered procedures, travel costs and additional expenses the family might need assistance with during a child’s treatment.

Our goals are to alleviate the financial burden and emotional strain that comes with a child cancer diagnosis, and to expand public awareness of childhood cancer. We promote research to find a cure for cancer, so our children can grow up healthy and cancer free. Our foundation further assists families throughout their child’s treatment by connecting them with other local, regional and national resources.

Join us in making a difference in the lives of these children. We have many different giving options and have convenient online donation options. Let’s help them achieve their dreams and grow up cancer free.

*Pictured: Scarlett, four-years-old, diagnosed with acute lymphoblastic leukemia

Press release – 

Children’s Cancer Foundation Launches $250,000 Matching Gift Challenge

(Reno, NV) – Northern Nevada Children’s Cancer Foundation (NNCCF) is announcing its annual Know the Gold matching gift challenge. Now through January 31, friends and other supporters have the opportunity to double their donations by participating in this special fundraising campaign.

The Know the Gold campaign kicked off in September 2017 and has encouraged local businesses, schools, churches, organizations and individuals to raise funds for local children with cancer. The William N. Pennington Foundation is matching donations to this campaign dollar-for-dollar up to $250,000 through January. The Know the Gold Campaign supports northern Nevada children and their families with financial and emotional assistance during the child’s cancer journey.

“This match is the largest in the history of our Know the Gold Campaign,” said Lisa Shaffer, Director of Community Engagement. “We are grateful the Pennington Foundation has awarded us this opportunity, and for their continued support of the children and families we serve.”

Donations made to NNCCF before the end of January are eligible for matching, including contributions by mail, online and over the phone.

“We are incredibly thankful for our donors’ support,” said Shaffer. “Our community has an astounding amount of commitment to help these children and we are excited to see their contributions matched.”


The Northern Nevada Children’s Cancer Foundation is the region’s only nonprofit solely dedicated to serving local children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Adopt-a-Family program and emotional support through counseling and family activities.  For more information, call (775) 825-0888, visit or follow on social media @NVKidsCancer.

By Natalie Van Hoozer

It’s holiday time! But what does that mean at NNCCF?

For starters, we cannot thank everyone enough for the gifts donated to us for the holidays. But did you know that we now have another way you can show love to our families?

View our holiday giving fundraiser here and when you donate $25 or more, you can send a dedicated certificate to the person of your choice. The certificate is just a small way to acknowledge that your generous contribution helps to brighten the lives of the families receiving support from NNCCF this holiday season. It’s a great gift for those hard to shop for!

By donating this way, you help us here at NNCCF to continue our mission. In 2015 alone we have helped over 100 families of children with cancer, emotionally and financially.

What Else Can I Do?

If you are looking to help us this season in another way, we have some ideas for you! Although we aren’t set up to have a large quantity of on-site volunteers in our office, we always need help fundraising and increasing our visibility in the Northern Nevada community.

To do this, you could:

By Natalie Van Hoozer

Here at NNCCF, we are extremely thankful for all of the passionate, talented people who offer their time and skills to volunteer. You might be wondering though, “What can I do in addition to office volunteer work?”

Great question! Here are a variety of ways to volunteer your time and resources to help out NNCCF:

We always need dedicated volunteers to help with fundraising events like Brave the Shave! To do this, it is important to notify the staff at NNCCF that you are interested. It is even better if you can commit to helping in advance so we can plan volunteer tasks with you in mind!

Do you make crafts in you free time? Are you a photographer? If you have a special skill, NNCCF would love to utilize your expertise. By letting the NNCCF staff know what you can contribute, you can volunteer in ways no one has volunteered before! You might be orchestrating a fun new craft at our next event, for example.

Though this may sound like an ordinary way to contribute to the NNCCF cause, it is always an appreciated form of participating with our organization. Whether you make a monetary contribution, donate gift certificates, or donate some other item or service, the time and effort it takes to provide these donations is just as valuable as other volunteer activities.

Continuing with the theme of donating, a great way to raise funds for NNCCF is to donate the proceeds of an event to NNCCF. This event might be a bake sale, a neighborhood garage sale, a smoothie/lemonade stand, or a car wash at your school, church, or in your neighborhood- the possibilities are endless. These activities are also a great way to spread awareness about NNCCF in the community, so they have multiple benefits.

Even if it isn’t possible to hold a bake sale or other event, spreading knowledge of NNCCF is a great way to contribute to the NNCCF cause. “Word of mouth” is always effective, but using email and social networking sites are also ways to let the world know about NNCCF. Liking the NNCCF Facebook page and sharing information from the page are just a few examples of how to promote awareness. Liking pages for related organizations like St. Baldrick’s is also helpful!

These are just a few ways to get involved with NNCCF. If you have any other ideas for how you or someone else can help NNCCF, please let us know!

By: Lindsey Gross[one_half]

5 Tips 2018[/one_half][one_half_last]

What can you do in 2018? 5 tips to start you off on the right foot.

It’s the start of a new year and many of us turn our attention to self-improvement and New Year resolutions. On top of being your best self, we encourage you to jumpstart the year by helping improve the quality of life of local children battling cancer. So here’s the question – What can you do in 2018?

At the Northern Nevada Children’s Cancer Foundation (NNCCF), we strive to release the emotional and financial burden childhood cancer has on affected children and their families. Childhood cancer is the number one disease killer of children in the United States and we strive to change that statistic. With your support, our nonprofit can provide crucial support for local children and advocate for a cure and better treatment.[/one_half_last]

To help you host your own fundraiser and become a Community Partner, here are five major tips that will start you off on the right foot.


Tip Number 1Visit NNCCF

When you are brainstorming your fundraiser, the best thing to do is stop by our office and take a tour. Not only can we give you information about successful fundraisers in the past, we can equip you with posters, pins and other materials to enrich your event.


Tip Number 2Set Goals

Every charitable event needs goals and a purpose! Considering the purpose of your event is to raise money for NNCCF, your event may also help you reach out to a new network or gain publicity for your business. It is best to set goals for funds raised, awareness, social impact and media coverage. Your fundraising event should be exactly what you intend it for and setting goals will help you keep it on track.


Tip Number 3Define your Budget

There’s the saying “Spend money to make money” and we want you to be prepared with a realistic budget. When you are setting your budget, keep in mind that you may have expenses i.e. your time spent, materials created or renting a venue. The general rule of thumb is that you deduct expenses from funds raised and then donate the proceeds.


Tip Number 4Plan for Marketing

Once you fill out our Community Partner Agreement Form, your event will go up on our website. When we include your event, it is always helpful to have logos, photos, flyers or something that gives a visual to your event. We also encourage you to tag us on social media @nvkidscancer. It helps legitimize your fundraiser and social media is a powerful tool to reach a large audience.


Tip number 5Celebrate!

When you complete your event, we fully expect you come into our office and celebrate! We are grateful for your efforts and any donated amount deserves a pat on the back. NNCCF is not federally funded, so each gifted dollar is imperative to helping local children with cancer.

Childhood Cancer Toy Cabinet

Our extensive toy cabinet is a beacon of light for the children who enter our door. The toy cabinet offers an escape from treatment and a way to reconnect through games, puzzles, crafts, toys, and more. Children battling cancer and their siblings are encouraged to choose a brand new toy from the cabinet. Toys are also given to children in their new family care packages.

In efforts to keep our toy cabinet stocked, we encourage you to follow these lists of what works best with children who have long trips to treatment or hospital stays in a small room.

For younger children:

For teens:


Toys to avoid:

Plush animals and dolls – these can be difficult to clean and can be hazardous to children in treatment with compromised immune systems.

Press release – 

Northern Nevada Children’s Cancer Foundation Announces the Know the Gold Radiothon Event

(Reno, NV) – Northern Nevada Children’s Cancer Foundation (NNCCF) is hosting a 12-hour radiothon event to hit the Know the Gold campaign fundraising goal of $250,000, at Scheels on Friday, January 26, 2018.

The Know the Gold Radiothon is broadcasted live on Cumulus stations KBUL 98.1, KKOH 780 AM, KNEV 99.5 and KWYL 102.9. All donations during the radiothon will be matched dollar-for-dollar by the William N. Pennington Foundation up to $250,000. Campaign volunteers will be manning the phone bank, and radio talent will be interviewing local children and their families affected by childhood cancer. Call in to donate during the 12-hour radiothon; 775 359-1453 or give online at The event is free to the public, and attendees are encouraged to visit the vendor fair and ride the indoor Ferris wheel.

When: Friday, January 26, 2018, 6 a.m. – 6 p.m. 

Where: Scheels – 1200 Scheels Boulevard, Sparks, NV 89434

Cumulus Stations: KBUL 98.1, KKOH 780 AM, KNEV 99.5 and KWYL 102.9

Phone: 775-359-1453


The Know the Gold Radiothon marks the finale of the five-month-long Know the Gold campaign, which kicked off in September 2017, encouraging local businesses, schools, churches, organizations, and individuals to raise funds for local children with cancer. The William N. Pennington Foundation is matching contributions to the Know the Gold campaign up to $250,000. Donations to NNCCF help alleviate the financial and emotional burden childhood cancer places on affected northern Nevada children and their families. Donors are encouraged to use the hashtag #KnowtheGold on social media platforms while talking about the Know the Gold campaign and its events.

Radiothon for Kids Cancer


The Northern Nevada Children’s Cancer Foundation (NNCCF) is the region’s only nonprofit solely dedicated to serving local children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Adopt-a-Family program and emotional support through counseling and family activities.  For more information, call (775) 825-0888, visit or follow on social media @NVKidsCancer.


By: Lindsey Gross
Childrens Cancer CampaignIt’s official – we exceeded our Know the Gold Campaign goal of $250,000 and received the matching grant from the William N. Pennington Foundation. With the addition of a $50,000 anonymous gift and other donations received after the radiothon, we have reached a grand total of $309,657. We are pleased to announce the William N. Pennington was so impressed by our community’s generosity they have upped their grant to match the full amount we raised.

The five-month-long campaign kicks off each year in September when we rally supporters to raise funds and awareness for childhood cancer. Individuals and businesses become our community partners and help raise money through hosting events like bake sales, CrossFit tournaments, golf tournaments, lemonade stands, etc. The campaign wraps up in January with an exciting grand finale radiothon. Every donation received allows us to provide more financial support to northern Nevada families. We are not federally or state funded, which means our nonprofit relies on the generosity of our community to help care for these children.

In January we received an unprecedented amount of new patient referrals. We certainly hope that this is not how the rest of the year will trend, but it is good to know we have the resources available to help these families and others in the coming months.

Last year, 57 percent of the support provided through our Family Assistance Fund went to travel costs and medical expenses. These expenses consisted of copays for emergency room visits, unpaid medical bills, emergency Care Flights, and gas to and from treatment. The remaining 43 percent went towards family care packages, emotional support, household expenses, rent or mortgage, and bereavement costs.

There is a great need in northern Nevada for financial and emotional support for families facing childhood cancer. Each family has a unique journey and we are here to help them discard worries and focus on their child’s health and recovery. There will be new faces that walk through our door and many returning as they continue to move forward through their cancer journey. As we progress through the year, we aim to grow our community of supporters as our NNCCF family grows with each new diagnosis.

A heartfelt thank you is in order for the William N. Pennington Foundation for their $250,000 match and additional $59,657. Without their challenge, we may have never achieved our goal. Their generosity inspired us to work with determination and face our challenges with courage.

Thank you to our radiothon sponsors: Cumulus Media and its stations KBUL 98.1, KKOH 780 AM, KNEV 99.5 and KWYL 102, Panattoni Development, Bonanno Concrete, Alston Construction, Granite Construction, Robin S. White (The Medical Profession, LLC), Scheels, Rounds Bakery, Chick-fil-A, Grimaldi’s, Conway Communications, and Intuit.


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3550 Barron Way #9a Reno, Nevada 89511
Tax ID: 20-8623503