Northern Nevada Children's Cancer Foundation
3550 Barron Way #9a • Reno, Nevada 89511
Know the Gold Campaign Recap

Know the Gold Campaign Recap

We felt the momentum of the Know the Gold Radiothon early in the day; the snowball effect was starting, and we were excited to watch it grow. The radiothon took place on January 25, 2019, at Scheels from 6 a.m. to 6 p.m. With every NNCCF family that stopped by and shared their story, there was a direct effect on the amount of people calling the phone banks, stopping by or going online to donate.

An additional element to the campaign was the gift match challenge by the William N. Pennington Foundation. The foundation agreed to match all donations up to the Know the Gold Campaign goal of $300,000. Our mission was to raise $50,000 the day of the radiothon to meet the goal, but we could have never planned or imagined what actually happened. Just shy of 4 o’clock in the afternoon, the William N. Pennington Foundation challenged us to raise an extra $50,000 as a handful of donations put us over the original Know the Gold Campaign goal.

Childhood Cancer SurvivorThe announcement heightened the energy of the radiothon and everyone participating in Scheels. The talent on the radio stations compelled listeners to help us reach the new goal. Friends, family members and event attendees called and texted their contacts to encourage donations. Even an NNCCF child came in with her piggy bank to support other kids like her. In the last hour of the radiothon, our community raised more than $32,000.
Thank you to all of the individual donors, community partners and supporters during the radiothon and throughout our Know the Gold Campaign. Due to your support, we exceeded our campaign goal with a total of…


The Know the Gold Campaign is a community-driven fundraising effort to support local children diagnosed with cancer. Individuals, businesses, schools, churches and groups become our community partners and dedicate their time throughout the year to fundraise for NNCCF. Every charity golf tournament, lemonade stand, Facebook fundraiser and office swear jar helps NNCCF support northern Nevada families affected by a childhood cancer diagnosis.

Many community partners raise funds specifically during the Know the Gold Campaign because of its unique gift match element. The William N. Pennington Foundation has supported local families through childhood cancer by matching the funds raised through our annual Know the Gold Campaign since 2016.

The funds raised and matched during the campaign help alleviate the emotional and financial burden that a childhood cancer diagnosis can place on a local family. In 2018, 61 percent of the support NNCCF provided to local families helped with medical and travel costs such as uncovered medical procedures, emergency room visits, travel costs and lodging when away from the home due to treatment. The other 39 percent assisted families with emotional support, loss of income experienced from taking time off work to be by their child’s bedside, educational expenses, family care packages and bereavement costs.Know the Gold Radiothon

We are grateful for the generosity of the William N. Pennington Foundation and for their ability to inspire more giving in our community. Thank you for giving our foundation the opportunity to care for northern Nevada families in ways we only dreamed possible. Thank you to all of the community partners that support us each year when we kick off the Know the Gold Campaign in September. Community Partner fundraising efforts are a testament to the caring nature of our community.

Thank you to our Know the Gold Radiothon sponsors: Cumulus Media; its talented radio personalities and stations KBUL 98.1, KKOH 780 AM, KNEV 99.5 and KWYL 102, Bonanno Concrete and MDB Trucking, Panattoni Development, Alston Construction, Granite Construction, Sierra Nevada Construction, Tectonics Design Group, Desert Fire Protection, The Medical Profession, Scheels, Conway Communications, Victory Woodworks, Vasko Electric and RHP Medical Systems.

By: Lindsey Gross

Happy first day of fall! We are officially in pumpkin season – pumpkin coffee, pumpkin cookies and pumpkin candles! Check out these 8 ways to rock the fall while raising funds for kids affected by cancer.

1. Pumpkin Carving Contest – Pumpkin carving is a perfect way to engage the kids and show off some amazing talent! Ask participants to pay a small fee to compete. Send us a picture of the winning pumpkin and earn bragging rights for the rest of the year.

2. Chili Cook-off – Warm some tummies and raise some monies! A fee upon entry gives attendants the opportunity to sample all teams then cast their vote for their favorite chili master.

3. Flag Football Tournament – Recruit your neighbors, family and friends. Adults and kids can play!

4. Host a Trivia Night – Do you know what a baby turkey is called? It’s a poult! Maybe throw some trivia about NNCCF in there too.

5. Harvest Festival – Fall is a perfect time to be outside and get together with family, friends and neighbors. Host a festival for your community or church and donate the proceeds.

6. Costume Contest – Who has the best costume or spookiest office at your workplace? Encourage coworkers to dress up or decorate their space – everyone pitches in a donation and winner gets featured on our site!

7. Football Tailgate – Host a family-friendly tailgate for a Nevada game. Bust out your corn-hole sets, grill hotdogs and hamburgers and wear Nevada blue! Have attendees donate to enjoy your tailgate fundraiser.

8. Fall 5k – Host a Turkey Trot or Great Pumpkin Run! Encourage individuals and teams to run or walk 3.1 miles this fall and donate the entry fees.

There are many creative ways to raise funds for kids here in northern Nevada that are in treatment for cancer. Your fundraising efforts and donations go a long way, as they help pay for expenses including travel costs, copays and bills that insurance will not cover.

Northern Nevada Children’s Cancer Foundation wants your fundraiser to be a success! Please contact us with information about your fundraiser so we can put your event on our website. We will also equip you with a banner, book marks with gold ribbon pins, and more information about our foundation.

Contact Lisa Shaffer – | 775.825.0888

By: Lindsey Gross[one_half]

5 Tips 2018[/one_half][one_half_last]

What can you do in 2018? 5 tips to start you off on the right foot.

It’s the start of a new year and many of us turn our attention to self-improvement and New Year resolutions. On top of being your best self, we encourage you to jumpstart the year by helping improve the quality of life of local children battling cancer. So here’s the question – What can you do in 2018?

At the Northern Nevada Children’s Cancer Foundation (NNCCF), we strive to release the emotional and financial burden childhood cancer has on affected children and their families. Childhood cancer is the number one disease killer of children in the United States and we strive to change that statistic. With your support, our nonprofit can provide crucial support for local children and advocate for a cure and better treatment.[/one_half_last]

To help you host your own fundraiser and become a Community Partner, here are five major tips that will start you off on the right foot.


Tip Number 1Visit NNCCF

When you are brainstorming your fundraiser, the best thing to do is stop by our office and take a tour. Not only can we give you information about successful fundraisers in the past, we can equip you with posters, pins and other materials to enrich your event.


Tip Number 2Set Goals

Every charitable event needs goals and a purpose! Considering the purpose of your event is to raise money for NNCCF, your event may also help you reach out to a new network or gain publicity for your business. It is best to set goals for funds raised, awareness, social impact and media coverage. Your fundraising event should be exactly what you intend it for and setting goals will help you keep it on track.


Tip Number 3Define your Budget

There’s the saying “Spend money to make money” and we want you to be prepared with a realistic budget. When you are setting your budget, keep in mind that you may have expenses i.e. your time spent, materials created or renting a venue. The general rule of thumb is that you deduct expenses from funds raised and then donate the proceeds.


Tip Number 4Plan for Marketing

Once you fill out our Community Partner Agreement Form, your event will go up on our website. When we include your event, it is always helpful to have logos, photos, flyers or something that gives a visual to your event. We also encourage you to tag us on social media @nvkidscancer. It helps legitimize your fundraiser and social media is a powerful tool to reach a large audience.


Tip number 5Celebrate!

When you complete your event, we fully expect you come into our office and celebrate! We are grateful for your efforts and any donated amount deserves a pat on the back. NNCCF is not federally funded, so each gifted dollar is imperative to helping local children with cancer.

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3550 Barron Way #9a Reno, Nevada 89511
Tax ID: 20-8623503