#KnowtheGold during Childhood Cancer Awareness Month!

Every September, NNCCF recognizes Childhood Cancer Awareness Month and the effects of childhood cancer on local children. 1 out of 285 children in the United States will be diagnosed with cancer before the age of 20, and more children are lost to cancer in the U.S. that any other disease.

This year’s goal is to raise $400,000 to help northern Nevada children battling cancer. Beginning September 1, 2019 and through January 31, 2020, all contributions to the campaign will be matched dollar-for-dollar by the William N. Pennington Foundation, up to $400,000. The campaign is a 5-month-long community-driven fundraising effort. From lemonade stands to bake sales, golf tournaments to corporate matching, every contribution helps the children we serve.


What it means to Know the Gold

Knowing that you can make a difference. You can help local families through the gravity of childhood cancer, the costs, hardship, emotional effects, and treatment protocols. Our foundation has helped more than 517 families with financial and emotional support, survivorship support, education programs and more. A childhood cancer diagnosis is life-altering, and we strive to enhance their quality of life by alleviating the burden of cancer.

A donation to the Know the Gold Campaign could help a local family with the following:

  • Cover the cost of an emergency room visit for a child in treatment
  • Cover the cost of travel to receive treatment from a specialized doctor
  • Ease the financial devastation due to loss of income

It is difficult for any family to afford medical expenses and the costs of health care are rising. Childhood cancer has come a long way in research, and scientists are developing cutting edge and safer treatments for children, but these new treatments are expensive. We would never want a family to make health care decisions based on affordability. We want parents to focus on what is most important, their child.

How can you help raise awareness this September?

Pledge your support to bring awareness and participate in one or more ways below.

Wear a gold ribbon pin

The national symbol of childhood cancer is the gold ribbon. Advocates of childhood cancer wear gold ribbon pins throughout the year, but especially bring awareness to them in September. Stop by the NNCCF office and grab your awareness pin – take a couple or even a bag-full for your awareness efforts.

#KnowtheGold on Social Media

Follow us on Facebook, Instagram and Twitter, tag us @nvkidcancer, and use the hashtag #KnowtheGold when you wear your gold ribbon pin or participate in a community partner event.

Become a Community Partner

Are you interested in engaging your workplace, business, church or club? Join our amazing group of Community Partners and host an awareness event and fundraiser for local children in the fight. Community partner events rang from car washes and bake sales to corporate golf and poker tournaments.

Community Partner Resources


The campaign finale is a 12-hour radiothon fundraiser hosted at Scheels. Each year, members of the community come out to support, dial-in donations, or go online to help us reach our goal! Between September and the January finale, we encourage you to get involved. Every bit of support during the five-month-long campaign helps support local children with cancer.