#KnowtheGold and help raise $400,000 for local children battling cancer.

In January, NNCCF will celebrate the finale to the Know the Gold Campaign. It is a five-month-long community-driven effort to raise funds for local kids. On average, NNCCF assists 120 families each year, and the funds raised during the campaign help support our programs and services throughout the year.

We are aiming to raise $400,000 by the end of the day on January 31, 2020. That day, we host the Know the Gold Radiothon at Scheels. The radiothon is broadcasted live on Cumulus radio stations: News Talk 780 KOH, KBUL 98.1, 95.5 the Vibe and Wild 102.9. The 12-hour radiothon begins at 6am and ends at 6pm with live interviews from local families sharing their stories of childhood cancer.

Now through January 31, 2020, all contributions to NNCCF’s Know the Gold Campaign will be matched dollar-for-dollar by the William N. Pennington Foundation, up to $400,000.


What does it mean to #KnowtheGold?

Every September, when the campaign kicks off, the northern Nevada community begins raising funds to support NNCCF. All the funds raised through community partner events like bake sales, lemonade stands and coin drives, are included in the $400,000 goal and gift match.

NNCCF has helped more than 500 local families through a childhood cancer diagnosis with financial and emotional support, survivorship support, education programs and more. All the funds that support NNCCF are local – we do not have federal or state funding. It is due to the support of the northern Nevada community that we can serve local families.

A donation to the Know the Gold Campaign could help a local family with the following:

  • Cover the cost of an emergency room visit for a child in treatment
  • Cover the cost of travel to receive treatment from a specialized doctor
  • Ease the financial devastation due to loss of income

It is difficult for any family to afford the expenses associated with cancer, and the costs of health care are rising. Childhood cancer has come a long way in research, and scientists are developing cutting edge and safer treatments for children. New treatments are expensive – we would never want a family to make health care decisions based on affordability. NNCCF helps parents focus on what is most important, their child.

How can you help us reach our campaign goal?

Donate towards the $400,000 goal.

Your donation makes a difference. The entire Know the Gold Campaign is made up of individual donations from supporters just like you.

Join us at the radiothon!

Stop by Scheels any time on January 31, 2020, from 9am until 6pm and visit with our staff and supporters. You can listen live starting at 6am on Cumulus radio stations: News Talk 780 KOH, KBUL 98.1, 95.5 the Vibe and Wild 102.9.

#KnowtheGold on Social Media

Help share the news of our radiothon and the generous gift match – follow us on Facebook, Instagram and Twitter, tag us @nvkidscancer, and use the hashtag #KnowtheGold.

Wear a gold ribbon pin

The national symbol of childhood cancer is the gold ribbon. Advocates of childhood cancer wear gold ribbon pins to show their support and we encourage to pick up your free awareness pin. Stop by the NNCCF office and grab a pin, or 30, to wear and share with the community.