Press Release –

(Reno, NV) – Northern Nevada Children’s Cancer Foundation (NNCCF) will host the annual 12-hour Know the Gold Radiothon on Friday, February 19, 2021.

The event will conclude the six-month-long Know the Gold Campaign Gift Match Challenge of $500,000. Since September 1, 2020, all donations to the organizations have been matched dollar-for-dollar by the William N. Pennington Foundation, up to $500,000.

The Know the Gold Radiothon is broadcasted live on Cumulus stations KBUL 98.1, News Talk 780 AM, 95.5 The Vibe, and Wild 102.9, hosted at Scheels. Radio talent will interview local families and children affected by childhood cancer.

In twenty years, NNCCF has provided $5.6 million dollars in direct financial assistance to local children battling cancer. Donations to NNCCF assist northern Nevada families by alleviating the financial and emotional burden of cancer treatments, travel costs, medical debt and loss of income.

When: Friday, February 19, 2021, 6 a.m. – 6 p.m.

Live on the radio: KBUL 98.1, News Talk 780 AM, 95.5 The Vibe, and Wild 102.9

Where: Scheels, 1200 Scheels Boulevard, Sparks, NV 89434

Donate by calling the phone bank: (775) 355-1111

Donate online:

The Know the Gold campaign is a community-driven fundraiser that encourages local individuals, businesses, schools, churches and organizations to raise funds for local children with cancer. The Know the Gold campaign began in September 2020 during Childhood Cancer Awareness month. Supporters are encouraged to participate in the radiothon by listening on the radio, listening live on Alexa, and following on social media using the hashtag #KnowtheGold.


The Northern Nevada Children’s Cancer Foundation is the only non-profit in the region solely dedicated to helping local children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Hope for the Holidays program and emotional support through No More Treatment celebrations and family activities.  For more information, call (775) 825-0888, visit or follow on social media @NVKidsCancer.