Press Release –

NNCCF Launches Annual Know the Gold Campaign and Introduces Gift Match

(Reno, NV) – Northern Nevada Children’s Cancer Foundation (NNCCF) announced today the launch of its annual fundraising campaign Know the Gold and gift match by the William N. Pennington Foundation. This year’s goal is to raise $400,000 to help northern Nevada children battling cancer. Beginning September 1, 2019 and through January 31, 2020, all contributions to the campaign will be matched dollar-for-dollar by the William N. Pennington Foundation, up to $400,000.

The launch of the Know the Gold Campaign begins Sunday, September 1, 2019, during Childhood Cancer Awareness Month. Local businesses are supporting the campaign by hosting fundraisers and hanging gold ribbon awareness wreaths. The gold ribbon is the international symbol of childhood cancer.

“Our foundation is a crucial resource for local families faced with a childhood cancer diagnosis. They can come to us in a time of need and focus on their child, which is most important,” said Shirley Folkins-Roberts, executive director of NNCCF. “It is our hope that the matching campaign inspires the community to double the value of their gift to help these local children.”

To support the Know the Gold campaign, visit Donations will be matched dollar-for-dollar by the William N. Pennington Foundation up to $400,000 now through January 31, 2020. Businesses interested in hanging a gold ribbon awareness wreath, provided at no cost, can contact Supporters participating on social media can hashtag #KnowtheGold and tag @nvkidscancer.

The Know the Gold campaign is a five-month-long fundraising effort that provides vital support to NNCCF’s programs throughout the year. The new fundraising goal of $400,000 will assist with NNCCF’s program expansion and support the rise of treatment costs.

NNCCF provides support to families by assisting with medical expenses such as insurance copays and deductibles, uncovered procedures, and many other out-of-pocket costs. NNCCF can assist with household expenses when a family faces a reduction of income because of time spent away from work due to treatment. NNCCF can also aid families with travel and lodging costs related to treatment. The foundation serves children living in northern Nevada including rural Nevada, and its southern service border is Tonopah, Nevada.


The Northern Nevada Children’s Cancer Foundation is the only non-profit in the region solely dedicated to serving local children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire Scholarship program, Hope for the Holidays program and emotional support through counseling and family activities. For more information, call (775) 825-0888, visit or follow on social media @NVKidsCancer.