Press release –

Community Sponsors Holiday Gifts for Children Battling Cancer

 (Reno, NV) – Northern Nevada Children’s Cancer Foundation (NNCCF) launched its Hope for the Holidays program which will continue through the month of December. The Hope for the Holidays Program helps provide gifts for families in northern Nevada affected by childhood cancer.

“The holiday season can be really tough for families dealing with a childhood cancer diagnosis. Our Hope for the Holidays program is one special way our community can help support local children and bring joy to their family during a difficult time,” said NNCCF Executive Director Shirley Folkins-Roberts. “A childhood cancer diagnosis is a family diagnosis, and we are dedicated to alleviating the financial and emotional strain that affects these families.”

All donations to NNCCF will be matched dollar-for-dollar by the William N. Pennington Foundation, up to $500,000, now through February 19, 2021. The matched dollars will benefit NNCCF’s Family Assistance Fund during the 2021 year, providing financial and emotional support to local families battling cancer.

More than 40 families in the fight against childhood cancer need to be matched with a sponsor this holiday season. Individuals, groups and companies are encouraged to donate to the program.

To help a local family follow 3 steps:

  1. Register to be a sponsor
  2. Donate (by phone, online or check)
  3. Schedule photo opportunity

Visit for links to register and donate, or email, or call (775) 825-0888.


The Northern Nevada Children’s Cancer Foundation is celebrating 20 years of providing help, hope and courage to local children battling cancer. NNCCF is the only non-profit in the region solely dedicated to childhood cancer, and has provided $5.6 million in direct financial support to families. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Hope for the Holidays program and emotional support through end-of-treatment celebrations and family activities. For more information, call (775) 825-0888, visit or follow on social media @NVKidsCancer.