Press Release –

(Reno, NV) Northern Nevada Children’s Cancer Foundation (NNCCF) announced today the Know the Gold Campaign Gift Match Challenge of $500,000. Starting September 1, 2020, during Childhood Cancer Awareness month, all donations will be matched dollar-for-dollar by the William N. Pennington Foundation, up to $500,000, through February 19, 2021. Funds raised will support local children battling cancer and all support stays in northern Nevada.

“The way our community can come together to show support for our organization is inspiring and we are grateful for their commitment and kindness,” said NNCCF Executive Director Shirley Folkins-Roberts. “With the gift match challenge, we are able to match every dollar donated, which will support our smallest, most vulnerable community members during this time.”

To support the Know the Gold Campaign during Childhood Cancer Awareness Month, please consider:

  • Give a $20 gift in honor of 20 years of service
  • Wear a gold ribbon pin – available at the NNCCF office and Community Partner events
  • Host your own fundraiser or event – host a coin drive, sell gold donation ribbons, host a virtual fundraiser
  • Attend a NNCCF signature event
  • Participate on social media – use the hashtag #KnowtheGold and tag @nvkidscancer to raise awareness

To donate or find out more information visit, call (775)825-0888 or contact

NNCCF assists an average of 120 local families each year and has provided more than $5.3 million in financial and emotional assistance in the last 20 years. The NNCCF is funded through local grass-roots efforts and does not receive federal or state funding. The Know the Gold Campaign helps raise funds and awareness for childhood cancer, and the national symbol of childhood cancer which is the gold ribbon. One out of 285 children will be diagnosed with cancer in the United States before the age of 20, and more children are lost to cancer in the U.S. than any other childhood diseases combined.


The Northern Nevada Children’s Cancer Foundation is the only non-profit in the region solely dedicated to helping local children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Hope for the Holidays program and emotional support through end-of-treatment celebrations and family activities. For more information, call (775) 825-0888, visit or follow on social media @NVKidsCancer.