Press Release –

Northern Nevada Children’s Cancer Foundation Kicks Off 20 Year Celebration at 12-hour Know The Gold Radiothon Fundraiser

(Reno, NV) – Northern Nevada Children’s Cancer Foundation (NNCCF) will kick off their celebration of serving the community for 20 years at the Know the Gold Radiothon on Friday, January 31, 2020, at Scheels. NNCCF aims to reach the five-month-long Know the Gold campaign fundraising goal of $400,000 by the end of the radiothon.

The William N. Pennington Foundation is matching donations to this campaign, dollar-for-dollar up to $400,000, until January 31, 2020. In twenty years, NNCCF has provided 4.9 million dollars in direct financial assistance to local children battling cancer. Donations to NNCCF assist northern Nevada families by alleviating the financial and emotional burden of cancer treatments, travel costs, medical debt and loss of income.

The Know the Gold Radiothon is broadcasted live on Cumulus stations KBUL 98.1, News Talk 780 AM, 95.5 The Vibe and Wild 102.9. Radio talent will interview local children and families affected by childhood cancer. The radiothon is free to the public and attendees are encouraged to meet the NNCCF team, visit the vendor fair and ride the indoor Ferris wheel.

When: Friday, January 31, 2020, 6 a.m. – 6 p.m. (doors open at 9 a.m.)

Where: Scheels, 1200 Scheels Boulevard, Sparks, NV 89434

Cumulus Stations: KBUL 98.1, News Talk 780 AM, 95.5 The Vibe, and Wild 102.9

Donate by calling: (775) 351-1064

Donate online:

The Know the Gold campaign is a community-driven fundraiser that encourages local individuals, businesses, schools, churches and organizations to raise funds for local children with cancer. The Know the Gold campaign began in September 2019 during Childhood Cancer Awareness month. Supporters are encouraged to use the hashtag #KnowtheGold on social media platforms while talking about the Know the Gold campaign and its events.


The Northern Nevada Children’s Cancer Foundation is the only non-profit in the region solely dedicated to helping local children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Hope for the Holidays program and emotional support through No More Chemo celebrations and family activities.  For more information, call (775) 825-0888, visit or follow on social media @NVKidsCancer.