Northern Nevada Children’s Cancer Foundation in partnership with Scheels hosted the 11th annual Know the Gold Radiothon earlier this month.

The event marked a special occasion, as it was the finale to the six month long fundraising campaign with a goal of $500,000 to be matched by the William N. Pennington Foundation. Our supporters topped all records and exceeded the goal by $105,000 thanks to the last minute additional matching goal from Panattoni Development, Alston Construction and an anonymous donor.

In twenty years, NNCCF has provided $5.6 million dollars in direct financial assistance to local children battling cancer. Donations to NNCCF assist Northern Nevada families by alleviating the financial and emotional burden of cancer treatments, travel costs, medical debt and loss of income.

“The Know the Gold campaign is an incredible grassroots effort to help motivate our community to support local children who are fighting for their lives,” said Fayth Ross, NNCCF’s executive director. “Thanks to our matching donor, the donations doubled, which makes an enormous impact to local families who have been affected by childhood cancer. We cannot thank this incredible community enough for all they do to support us and those who donated to help us reach and exceed our goal!”

The Know the Gold campaign is a community driven fundraiser that encourages local individuals, businesses, schools, churches and organizations to raise funds for children in the Northern Nevada region with cancer. It began in September 2021 during Childhood Cancer Awareness month. The campaign funds came from multiple events including a Christmas-themed horse show, a magic show, a blackjack tournament, a wrestling tournament, lemonade stands along with other events. 

The Northern Nevada Children’s Cancer Foundation is the only non-profit in the region solely dedicated to helping Northern Nevada children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Hope for the Holidays program and emotional support through No More Chemo celebrations and family activities. For more information, call (775) 825-0888, visit or follow on social media @NVKidsCancer.