775-825-0888
3550 Barron Way #9a • Reno, Nevada 89511
Press Release –
(Reno, NV) – Northern Nevada Children’s Cancer Foundation (NNCCF) announced today the launch of its annual fundraising campaign Know the Gold and gift match by the William N. Pennington Foundation. This year’s goal is to raise $400,000 to help northern Nevada children battling cancer. Beginning September 1, 2019 and through January 31, 2020, all contributions to the campaign will be matched dollar-for-dollar by the William N. Pennington Foundation, up to $400,000.
The launch of the Know the Gold Campaign begins Sunday, September 1, 2019, during Childhood Cancer Awareness Month. Local businesses are supporting the campaign by hosting fundraisers and hanging gold ribbon awareness wreaths. The gold ribbon is the international symbol of childhood cancer.
“Our foundation is a crucial resource for local families faced with a childhood cancer diagnosis. They can come to us in a time of need and focus on their child, which is most important,” said Shirley Folkins-Roberts, executive director of NNCCF. “It is our hope that the matching campaign inspires the community to double the value of their gift to help these local children.”
To support the Know the Gold campaign, visit www.nvchildrenscancer.org/knowthegold. Donations will be matched dollar-for-dollar by the William N. Pennington Foundation up to $400,000 now through January 31, 2020. Businesses interested in hanging a gold ribbon awareness wreath, provided at no cost, can contact Lisa@nvchildrenscancer.org. Supporters participating on social media can hashtag #KnowtheGold and tag @nvkidscancer.
The Know the Gold campaign is a five-month-long fundraising effort that provides vital support to NNCCF’s programs throughout the year. The new fundraising goal of $400,000 will assist with NNCCF’s program expansion and support the rise of treatment costs.
NNCCF provides support to families by assisting with medical expenses such as insurance copays and deductibles, uncovered procedures, and many other out-of-pocket costs. NNCCF can assist with household expenses when a family faces a reduction of income because of time spent away from work due to treatment. NNCCF can also aid families with travel and lodging costs related to treatment. The foundation serves children living in northern Nevada including rural Nevada, and its southern service border is Tonopah, Nevada.
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The Northern Nevada Children’s Cancer Foundation is the only non-profit in the region solely dedicated to serving local children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire Scholarship program, Hope for the Holidays program and emotional support through counseling and family activities. For more information, call (775) 825-0888, visit www.nvchildrenscancer.org or follow on social media @NVKidsCancer.
Press Release –
(Reno, NV) – Northern Nevada Children’s Cancer Foundation (NNCCF) announces a $300,000 gift match challenge. Now through January 31, 2019, all contributions to NNCCF’s Know the Gold Campaign will be matched dollar-for-dollar by the William N. Pennington Foundation, up to $300,000.
Donations to the Know the Gold Campaign help local children diagnosed with cancer. A gift to NNCCF could help ease the financial devastation childhood cancer places on families who must spend time away from work to be by their child’s hospital bed. A donation to NNCCF could cover the cost of an emergency room visit or travel costs to receive care from a specialized doctor.
“Each and every dollar donated assists our kiddos and families with the emotional shock and financial upheaval that they experience as a result of this disease,” said Shirley Folkins-Roberts, executive director of NNCCF. “The Pennington Foundation exemplifies the generosity of our community which is so specific to Northern Nevada.”
Donations made to NNCCF before the end of January are eligible for the match, including contributions by mail, online and over the phone. Visit www.nvchildrenscancer.org or call 775-825-0888.
“The Know the Gold campaign is special to us at NNCCF because participants range from kids with their piggy banks to special event and corporate employee giving campaigns, matches, and everything in between,” said Folkins-Roberts.
The mission of NNCCF is to enhance the quality of life for children with cancer and their families by providing financial assistance and compassionate support programs, all while advocating for increased research funds and raising public awareness.
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The Northern Nevada Children’s Cancer Foundation (NNCCF) is the region’s only nonprofit dedicated to helping local children and families affected by childhood cancer. Its goals are to alleviate the financial and emotional strain of childhood cancer by providing financial assistance, emotional support, advocacy for increased research funds, and awareness of childhood cancer. NNCCF encourages ongoing enrichment for children and young adults diagnosed with cancer through educational and scholarship programs. For more information, call (775) 825-0888, visit www.nvchildrenscancer.org or follow on social media @NVKidsCancer.
We felt the momentum of the Know the Gold Radiothon early in the day; the snowball effect was starting, and we were excited to watch it grow. The radiothon took place on January 25, 2019, at Scheels from 6 a.m. to 6 p.m. With every NNCCF family that stopped by and shared their story, there was a direct effect on the amount of people calling the phone banks, stopping by or going online to donate.
An additional element to the campaign was the gift match challenge by the William N. Pennington Foundation. The foundation agreed to match all donations up to the Know the Gold Campaign goal of $300,000. Our mission was to raise $50,000 the day of the radiothon to meet the goal, but we could have never planned or imagined what actually happened. Just shy of 4 o’clock in the afternoon, the William N. Pennington Foundation challenged us to raise an extra $50,000 as a handful of donations put us over the original Know the Gold Campaign goal.
The announcement heightened the energy of the radiothon and everyone participating in Scheels. The talent on the radio stations compelled listeners to help us reach the new goal. Friends, family members and event attendees called and texted their contacts to encourage donations. Even an NNCCF child came in with her piggy bank to support other kids like her. In the last hour of the radiothon, our community raised more than $32,000.
Thank you to all of the individual donors, community partners and supporters during the radiothon and throughout our Know the Gold Campaign. Due to your support, we exceeded our campaign goal with a total of…
The Know the Gold Campaign is a community-driven fundraising effort to support local children diagnosed with cancer. Individuals, businesses, schools, churches and groups become our community partners and dedicate their time throughout the year to fundraise for NNCCF. Every charity golf tournament, lemonade stand, Facebook fundraiser and office swear jar helps NNCCF support northern Nevada families affected by a childhood cancer diagnosis.
Many community partners raise funds specifically during the Know the Gold Campaign because of its unique gift match element. The William N. Pennington Foundation has supported local families through childhood cancer by matching the funds raised through our annual Know the Gold Campaign since 2016.
The funds raised and matched during the campaign help alleviate the emotional and financial burden that a childhood cancer diagnosis can place on a local family. In 2018, 61 percent of the support NNCCF provided to local families helped with medical and travel costs such as uncovered medical procedures, emergency room visits, travel costs and lodging when away from the home due to treatment. The other 39 percent assisted families with emotional support, loss of income experienced from taking time off work to be by their child’s bedside, educational expenses, family care packages and bereavement costs.
We are grateful for the generosity of the William N. Pennington Foundation and for their ability to inspire more giving in our community. Thank you for giving our foundation the opportunity to care for northern Nevada families in ways we only dreamed possible. Thank you to all of the community partners that support us each year when we kick off the Know the Gold Campaign in September. Community Partner fundraising efforts are a testament to the caring nature of our community.
Thank you to our Know the Gold Radiothon sponsors: Cumulus Media; its talented radio personalities and stations KBUL 98.1, KKOH 780 AM, KNEV 99.5 and KWYL 102, Bonanno Concrete and MDB Trucking, Panattoni Development, Alston Construction, Granite Construction, Sierra Nevada Construction, Tectonics Design Group, Desert Fire Protection, The Medical Profession, Scheels, Conway Communications, Victory Woodworks, Vasko Electric and RHP Medical Systems.
Press Release –
(Reno, NV) – Northern Nevada Children’s Cancer Foundation (NNCCF) announced today the Know the Gold Campaign Gift Match Challenge of $500,000. Starting September 1, 2020, during Childhood Cancer Awareness month, all donations will be matched dollar-for-dollar by the William N. Pennington Foundation, up to $500,000, through February 19, 2021. Funds raised will support local children battling cancer and all support stays in northern Nevada.
“The way our community can come together to show support for our organization is inspiring and we are grateful for their commitment and kindness,” said NNCCF Executive Director Shirley Folkins-Roberts. “With the gift match challenge, we are able to match every dollar donated, which will support our smallest, most vulnerable community members during this time.”
To support the Know the Gold Campaign during Childhood Cancer Awareness Month, please consider:
To donate or find out more information visit nvchildrenscancer.org/knowthegold, call (775)825-0888 or contact Alicia@nvchildrenscancer.org.
NNCCF assists an average of 120 local families each year and has provided more than $5.3 million in financial and emotional assistance in the last 20 years. The NNCCF is funded through local grass-roots efforts and does not receive federal or state funding. The Know the Gold Campaign helps raise funds and awareness for childhood cancer, and the national symbol of childhood cancer which is the gold ribbon. One out of 285 children will be diagnosed with cancer in the United States before the age of 20, and more children are lost to cancer in the U.S. than any other childhood diseases combined.
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The Northern Nevada Children’s Cancer Foundation is the only non-profit in the region solely dedicated to helping local children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Hope for the Holidays program and emotional support through end-of-treatment celebrations and family activities. For more information, call (775) 825-0888, visit www.nvchildrenscancer.org or follow on social media @NVKidsCancer.
By Natalie Van Hoozer
NNCCF supporters, thank you all for calling, attending, and volunteering at our Know the Gold Radiothon on Friday, January 29. The energy was wonderful, and it is events like this one that help us motivate the community to make a difference in the fight against children’s cancer.
We would like to offer a special shout-out to Cumulus Broadcasting and their DJ’s for coming out to promote us. In addition to their help on the airwaves, it is wonderful to see the DJs in-person, in headsets, reporting on the event.
Speaking of people who came to Scheels, it was absolutely wonderful to have the Washoe County Sheriff’s Office Executive Staff join us. When they and representatives of the Reno Bighorns, including Bighorns mascot Bruno, were there together, things really got going! Everyone stopped to watch the “Dial for Dollars.”
Wondering what that is? Our wonderful community partners made phone calls while riding the super awesome Ferris wheel to raise funds!
On top of that, we had volunteers hard at work running the phone banks and receiving online donations ALL DAY! We even had some local groups like sororities come out and support us by helping to make hand-drawn cards!
All of these combined efforts helped us to earn $128,950.71, and the William N. Pennington Foundation matched $120,000! We would like to acknowledge the contributions of Conway Communications, Cumulus Broadcasting, Scheels, and Crown Beverages; without their support, this event would not have been possible!
Press release –
Children’s Cancer Foundation Launches $250,000 Matching Gift Challenge
(Reno, NV) – Northern Nevada Children’s Cancer Foundation (NNCCF) is announcing its annual Know the Gold matching gift challenge. Now through January 31, friends and other supporters have the opportunity to double their donations by participating in this special fundraising campaign.
The Know the Gold campaign kicked off in September 2017 and has encouraged local businesses, schools, churches, organizations and individuals to raise funds for local children with cancer. The William N. Pennington Foundation is matching donations to this campaign dollar-for-dollar up to $250,000 through January. The Know the Gold Campaign supports northern Nevada children and their families with financial and emotional assistance during the child’s cancer journey.
“This match is the largest in the history of our Know the Gold Campaign,” said Lisa Shaffer, Director of Community Engagement. “We are grateful the Pennington Foundation has awarded us this opportunity, and for their continued support of the children and families we serve.”
Donations made to NNCCF before the end of January are eligible for matching, including contributions by mail, online and over the phone.
“We are incredibly thankful for our donors’ support,” said Shaffer. “Our community has an astounding amount of commitment to help these children and we are excited to see their contributions matched.”
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The Northern Nevada Children’s Cancer Foundation is the region’s only nonprofit solely dedicated to serving local children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Adopt-a-Family program and emotional support through counseling and family activities. For more information, call (775) 825-0888, visit www.nvchildrenscancer.org or follow on social media @NVKidsCancer.
