Six-month campaign aims to raise awareness and critical funds for local children and families facing childhood cancer

Northern Nevada Children’s Cancer Foundation (NNCCF) announced the launch of the Know the Gold Campaign beginning with National Childhood Cancer Awareness Month in September.

NNCCF’s annual Know the Gold Campaign is a six-month awareness and fundraising campaign funding financial, emotional, educational, and mental health support for local children and families facing childhood cancer running through February 4, 2027. The William N. Pennington Foundation is matching donations to this campaign dollar-for-dollar up to $1,250,000 through February 4, 2027.

This year’s Know the Gold campaign is inspired by children like Hope, a young NNCCF warrior from Winnemucca whose cancer journey began before she was old enough to understand the challenges ahead. At just one year old, Hope was diagnosed with cancer and spent six months in treatment, traveling far from home for appointments and care. During an already overwhelming time, her family faced an unexpected financial burden when insurance denied coverage for medication she needed following chemotherapy. “When insurance denied Hope’s medication after chemotherapy, NNCCF stepped in and covered the full cost,” said Hope’s mother.

“Families facing childhood cancer often encounter challenges that extend far beyond the hospital. NNCCF’s four pillars of support provide assistance to help families navigate treatment, manage expenses, access counseling and resources, and focus on what matters most: their child,” said Brigette Cole, NNCCF Chief Executive Officer.

Every gift helps families spend less time worrying about bills and insurance and more time being there for their child. Each year, NNCCF serves more than 160 local families affected by childhood cancer across northern Nevada, offering personalized support tailored to the unique needs of each family. To learn more about Know the Gold, view participating partners, or make a donation, click HERE or call 775-825-0888.

The William N. Pennington Foundation began supporting NNCCF in 2013 with a grant that provided the capital funds for the office space that they call home today. In 2016, they began a matching grant challenge for NNCCF’s Know the Gold Campaign and each year since, matched all donations dollar-for-dollar, up to the campaign goal. This year, they have generously agreed to partner again with our Know the Gold Campaign.