Northern Nevada Children's Cancer Foundation
3550 Barron Way #9a • Reno, Nevada 89511
September is Childhood Cancer Awareness Month

By: Lindsey Gross


September is Childhood Cancer Awareness Month - Gold Ribbons


This September, help spread the word about childhood cancer and how our foundation helps local kids fight off cancer! Rally friends, family and community members to raise awareness and donate to support a local child. The national symbol of childhood cancer is the gold ribbon and NNCCF is giving away free gold ribbon pins to anyone who wants to wear and support during the month of September.

There are many people in our community who are unaware about childhood cancer and how often it affects children right here in northern Nevada. Our foundation receives an average of 40 new kids each year, and the average length of treatment is three years. That means at any given point in the year we are assisting roughly 120 families who have a child in active treatment. These families are your neighbors; shop at the same grocery stores and eat at the same restaurants. They could be the car next to you in morning traffic, or in front of you ordering a tall coffee. You wouldn’t know they have a child fighting cancer, but our nonprofit can equip you with the tools to help them through their battle.


How do I raise awareness and funds?

Speak – Tell your family, friends, coworkers and community members that September is Childhood Cancer Awareness Month, and let them know how many children are affected in our community.

Organize – Host a fundraiser during September and get creative! Find out more ways to host a fundraiser.

Share – Wear a gold ribbon pin, share using social media and use the hashtag #KnowTheGold. This helps broaden our reach to other potential advocates in northern Nevada. Like our Facebook page, and follow us on Twitter and Instagram.


Image of gold ribbon pin


Without support from the community, our foundation would not be able to help local children battling cancer with financial and emotional help. The average out-of-pocket cost for a family in the first year of treatment is $10,000. Families also face many unforeseen expenses such as medical bills not covered by insurance, travel expenses, and equipping the home for an immunocompromised child. We are grateful for our supporters and companies that help our foundation make supporting these families possible.



Here are 5 facts about childhood cancer

  1. Childhood cancer is the number one disease killer of children in the U.S.
    It’s the second leading cause of death (following accidents) in children ages 5-14.
  1. Every two minutes a child is diagnosed with cancer.
    That’s 300,000 kids around the world every year.
  1. In 80% of kids with cancer, the cancer has already spread to other areas of the body by the time it is diagnosed.
    That’s why so many children with cancer need to begin treatment right away. Many adult cancers can be diagnosed early.
  1. One in five children diagnosed with cancer in the U.S. will not survive.
    For the ones who do, the battle is never over.
  1. Because of the treatments they had as kids, by the time they’re in their 30s or 40s, more than 95% of childhood cancer survivors will have a chronic health problem and 80% will have severe or life- threatening conditions. Cancer facts provided by the St. Baldrick’s Foundation.


Children should not only survive, but thrive. Help us raise awareness and funds this September. Let’s support local children battling cancer to grow up cancer free! If you would like more information on how to participate and support the Northern Nevada Children’s Cancer Foundation and our families please contact us, we would love to hear from you!

Press release – 

Northern Nevada Children’s Cancer Foundation Announces the Know the Gold Radiothon Event

(Reno, NV) – Northern Nevada Children’s Cancer Foundation (NNCCF) is hosting a 12-hour radiothon event to hit the Know the Gold campaign fundraising goal of $250,000, at Scheels on Friday, January 26, 2018.

The Know the Gold Radiothon is broadcasted live on Cumulus stations KBUL 98.1, KKOH 780 AM, KNEV 99.5 and KWYL 102.9. All donations during the radiothon will be matched dollar-for-dollar by the William N. Pennington Foundation up to $250,000. Campaign volunteers will be manning the phone bank, and radio talent will be interviewing local children and their families affected by childhood cancer. Call in to donate during the 12-hour radiothon; 775 359-1453 or give online at The event is free to the public, and attendees are encouraged to visit the vendor fair and ride the indoor Ferris wheel.

When: Friday, January 26, 2018, 6 a.m. – 6 p.m. 

Where: Scheels – 1200 Scheels Boulevard, Sparks, NV 89434

Cumulus Stations: KBUL 98.1, KKOH 780 AM, KNEV 99.5 and KWYL 102.9

Phone: 775-359-1453


The Know the Gold Radiothon marks the finale of the five-month-long Know the Gold campaign, which kicked off in September 2017, encouraging local businesses, schools, churches, organizations, and individuals to raise funds for local children with cancer. The William N. Pennington Foundation is matching contributions to the Know the Gold campaign up to $250,000. Donations to NNCCF help alleviate the financial and emotional burden childhood cancer places on affected northern Nevada children and their families. Donors are encouraged to use the hashtag #KnowtheGold on social media platforms while talking about the Know the Gold campaign and its events.

Radiothon for Kids Cancer


The Northern Nevada Children’s Cancer Foundation (NNCCF) is the region’s only nonprofit solely dedicated to serving local children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Adopt-a-Family program and emotional support through counseling and family activities.  For more information, call (775) 825-0888, visit or follow on social media @NVKidsCancer.


Get Involved
3550 Barron Way #9a Reno, Nevada 89511
Tax ID: 20-8623503