775-825-0888
3550 Barron Way #9a • Reno, Nevada 89511
Press Release –
(Reno, NV) – Northern Nevada Children’s Cancer Foundation (NNCCF) will kick off their celebration of serving the community for 20 years at the Know the Gold Radiothon on Friday, January 31, 2020, at Scheels. NNCCF aims to reach the five-month-long Know the Gold campaign fundraising goal of $400,000 by the end of the radiothon.
The William N. Pennington Foundation is matching donations to this campaign, dollar-for-dollar up to $400,000, until January 31, 2020. In twenty years, NNCCF has provided 4.9 million dollars in direct financial assistance to local children battling cancer. Donations to NNCCF assist northern Nevada families by alleviating the financial and emotional burden of cancer treatments, travel costs, medical debt and loss of income.
The Know the Gold Radiothon is broadcasted live on Cumulus stations KBUL 98.1, News Talk 780 AM, 95.5 The Vibe and Wild 102.9. Radio talent will interview local children and families affected by childhood cancer. The radiothon is free to the public and attendees are encouraged to meet the NNCCF team, visit the vendor fair and ride the indoor Ferris wheel.
When: Friday, January 31, 2020, 6 a.m. – 6 p.m. (doors open at 9 a.m.)
Where: Scheels, 1200 Scheels Boulevard, Sparks, NV 89434
Cumulus Stations: KBUL 98.1, News Talk 780 AM, 95.5 The Vibe, and Wild 102.9
Donate by calling: (775) 351-1064
Donate online: www.NVChildrensCancer.org
The Know the Gold campaign is a community-driven fundraiser that encourages local individuals, businesses, schools, churches and organizations to raise funds for local children with cancer. The Know the Gold campaign began in September 2019 during Childhood Cancer Awareness month. Supporters are encouraged to use the hashtag #KnowtheGold on social media platforms while talking about the Know the Gold campaign and its events.
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The Northern Nevada Children’s Cancer Foundation is the only non-profit in the region solely dedicated to helping local children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Hope for the Holidays program and emotional support through No More Chemo celebrations and family activities. For more information, call (775) 825-0888, visit www.nvchildrenscancer.org or follow on social media @NVKidsCancer.
On January 31, 2020, we hosted our annual Know the Gold Radiothon at Scheels. The event marked a special occasion, as it was the finale to our 5-month-long Know the Gold fundraising campaign and launch of our 20-year celebration. Nine years ago, we raised $100,000 at our first radiothon with the help of Cumulus Media and our generous donors and community partners. This year, the goal was to reach $400,000 by the end of the radiothon, all of which would be matched dollar-for-dollar by the William N. Pennington Foundation.
Our supporters topped all records exceeding the goal by $37,000. The William N. Pennington Foundation was so inspired by the substantial community support that the final grant awarded was increased to $450,000. All of the funds that support our foundation are from local sources and help local families, and with thanks to you and our partners in the community, we can continue helping them in 2020.
We are grateful for the partnerships that have added to the success of the 5-month-long Know the Gold Campaign and Radiothon. For nine years, we have partnered with Scheels to host the radiothon and worked side-by-side with the Cumulus Media radio stations, KBUL 98.1, KKOH 780 News Talk, Wild 102.9 and 95.5 The Vibe, to promote the fundraiser. The William N. Pennington Foundation joined the cause by matching the funds raised in 2016 and has encouraged higher fundraising goals each year since.
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At the radiothon, we kicked-off our 20th year of service with a bell-ringing program. The bell serves as a symbol of hope while the child and their family endure hospital visits, chemotherapy, radiation, surgeries, and more. Not only does ringing the bell mark the end of treatment, but also the end to an often long and difficult journey with childhood cancer. We are grateful for the seven childhood cancer survivors who rang the bell again to celebrate this 20-year milestone and bring hope to all the children who have yet to ring the bell.
The program was hosted by JJ Christy with Cumulus Media, and featured special guests Doug Roberts, with Panattoni Development and NNCCF co-founder, Mike Krukow, Emmy Award-winning announcer with the San Francisco Giants, and Casey Stiteler, former NNCCF child and first childhood cancer survivor to serve on the NNCCF Board of Directors.
Krukow chose NNCCF as an organization to support two years ago and since has encouraged engagement with fans and friends. He influenced a $10,000 donation to NNCCF from the Renown Health Foundation, which was included in the Radiothon match by Pennington. His generosity, and that of our community partners, will support our families with the financial and emotional burden of childhood cancer. Krukow will also be hosting NNCCF’s signature fundraiser A Giant Event for Childhood Cancer event for NNCCF in November.
“Know that this organization is one that helps the little people who are afflicted by the worst disease. And that by you making a difference – it makes a difference for them,” said Krukow.
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NNCCF experienced an outpour of support from the community during the holiday season. We had many donations of toys, blankets, books and more to make sure our families felt loved and supported. It was an unprecedented year for our Hope for the Holidays program with more than 40 new families, or families in active treatment, adopted for gifts in December.
Our annual holiday party, Polar Express and pajama themed, had more than 250 children and family members who joined in the festivities – which included face painting, crafts, DJ, photo booth, and a visit with Santa and Mrs. Claus. Thank you to our volunteers and partners for making the event a success.
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March 20, 2020
Downtown Reno Ballroom
6pm-8pm
We want a cure for childhood cancer and safer treatments for growing bodies. NNCCF and the St. Baldrick’s Foundation are celebrating 20 years of helping children battling cancer. Can you help us raise $220,000 for childhood cancer research? We are seeking participants for the upcoming event.
June 6, 2020
Rilite Aggregate Pit
9am-3pm
Dozers & Dirt will bring together corporate sponsors, families, and in-kind donors to give kids access to real-life construction equipment and more. This event is brought to you by the former committee of the Reno Big Dig. Ticket sales are open to the public and sponsorships are available now.
We felt the momentum of the Know the Gold Radiothon early in the day; the snowball effect was starting, and we were excited to watch it grow. The radiothon took place on January 25, 2019, at Scheels from 6 a.m. to 6 p.m. With every NNCCF family that stopped by and shared their story, there was a direct effect on the amount of people calling the phone banks, stopping by or going online to donate.
An additional element to the campaign was the gift match challenge by the William N. Pennington Foundation. The foundation agreed to match all donations up to the Know the Gold Campaign goal of $300,000. Our mission was to raise $50,000 the day of the radiothon to meet the goal, but we could have never planned or imagined what actually happened. Just shy of 4 o’clock in the afternoon, the William N. Pennington Foundation challenged us to raise an extra $50,000 as a handful of donations put us over the original Know the Gold Campaign goal.
The announcement heightened the energy of the radiothon and everyone participating in Scheels. The talent on the radio stations compelled listeners to help us reach the new goal. Friends, family members and event attendees called and texted their contacts to encourage donations. Even an NNCCF child came in with her piggy bank to support other kids like her. In the last hour of the radiothon, our community raised more than $32,000.
Thank you to all of the individual donors, community partners and supporters during the radiothon and throughout our Know the Gold Campaign. Due to your support, we exceeded our campaign goal with a total of…
The Know the Gold Campaign is a community-driven fundraising effort to support local children diagnosed with cancer. Individuals, businesses, schools, churches and groups become our community partners and dedicate their time throughout the year to fundraise for NNCCF. Every charity golf tournament, lemonade stand, Facebook fundraiser and office swear jar helps NNCCF support northern Nevada families affected by a childhood cancer diagnosis.
Many community partners raise funds specifically during the Know the Gold Campaign because of its unique gift match element. The William N. Pennington Foundation has supported local families through childhood cancer by matching the funds raised through our annual Know the Gold Campaign since 2016.
The funds raised and matched during the campaign help alleviate the emotional and financial burden that a childhood cancer diagnosis can place on a local family. In 2018, 61 percent of the support NNCCF provided to local families helped with medical and travel costs such as uncovered medical procedures, emergency room visits, travel costs and lodging when away from the home due to treatment. The other 39 percent assisted families with emotional support, loss of income experienced from taking time off work to be by their child’s bedside, educational expenses, family care packages and bereavement costs.
We are grateful for the generosity of the William N. Pennington Foundation and for their ability to inspire more giving in our community. Thank you for giving our foundation the opportunity to care for northern Nevada families in ways we only dreamed possible. Thank you to all of the community partners that support us each year when we kick off the Know the Gold Campaign in September. Community Partner fundraising efforts are a testament to the caring nature of our community.
Thank you to our Know the Gold Radiothon sponsors: Cumulus Media; its talented radio personalities and stations KBUL 98.1, KKOH 780 AM, KNEV 99.5 and KWYL 102, Bonanno Concrete and MDB Trucking, Panattoni Development, Alston Construction, Granite Construction, Sierra Nevada Construction, Tectonics Design Group, Desert Fire Protection, The Medical Profession, Scheels, Conway Communications, Victory Woodworks, Vasko Electric and RHP Medical Systems.
By Natalie Van Hoozer
NNCCF supporters, thank you all for calling, attending, and volunteering at our Know the Gold Radiothon on Friday, January 29. The energy was wonderful, and it is events like this one that help us motivate the community to make a difference in the fight against children’s cancer.
We would like to offer a special shout-out to Cumulus Broadcasting and their DJ’s for coming out to promote us. In addition to their help on the airwaves, it is wonderful to see the DJs in-person, in headsets, reporting on the event.
Speaking of people who came to Scheels, it was absolutely wonderful to have the Washoe County Sheriff’s Office Executive Staff join us. When they and representatives of the Reno Bighorns, including Bighorns mascot Bruno, were there together, things really got going! Everyone stopped to watch the “Dial for Dollars.”
Wondering what that is? Our wonderful community partners made phone calls while riding the super awesome Ferris wheel to raise funds!
On top of that, we had volunteers hard at work running the phone banks and receiving online donations ALL DAY! We even had some local groups like sororities come out and support us by helping to make hand-drawn cards!
All of these combined efforts helped us to earn $128,950.71, and the William N. Pennington Foundation matched $120,000! We would like to acknowledge the contributions of Conway Communications, Cumulus Broadcasting, Scheels, and Crown Beverages; without their support, this event would not have been possible!
Press release –
(Reno, NV) – Northern Nevada Children’s Cancer Foundation (NNCCF) is hosting a 12-hour radiothon event to hit the Know the Gold campaign fundraising goal of $250,000, at Scheels on Friday, January 26, 2018.
The Know the Gold Radiothon is broadcasted live on Cumulus stations KBUL 98.1, KKOH 780 AM, KNEV 99.5 and KWYL 102.9. All donations during the radiothon will be matched dollar-for-dollar by the William N. Pennington Foundation up to $250,000. Campaign volunteers will be manning the phone bank, and radio talent will be interviewing local children and their families affected by childhood cancer. Call in to donate during the 12-hour radiothon; 775 359-1453 or give online at www.nvchildrenscancer.org. The event is free to the public, and attendees are encouraged to visit the vendor fair and ride the indoor Ferris wheel.
When: Friday, January 26, 2018, 6 a.m. – 6 p.m.
Where: Scheels – 1200 Scheels Boulevard, Sparks, NV 89434
Cumulus Stations: KBUL 98.1, KKOH 780 AM, KNEV 99.5 and KWYL 102.9
Phone: 775-359-1453
Online: www.NVChildrensCancer.org
The Know the Gold Radiothon marks the finale of the five-month-long Know the Gold campaign, which kicked off in September 2017, encouraging local businesses, schools, churches, organizations, and individuals to raise funds for local children with cancer. The William N. Pennington Foundation is matching contributions to the Know the Gold campaign up to $250,000. Donations to NNCCF help alleviate the financial and emotional burden childhood cancer places on affected northern Nevada children and their families. Donors are encouraged to use the hashtag #KnowtheGold on social media platforms while talking about the Know the Gold campaign and its events.
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The Northern Nevada Children’s Cancer Foundation (NNCCF) is the region’s only nonprofit solely dedicated to serving local children and their families affected by childhood cancer. NNCCF’s programs and services include the Family Assistance Fund, Inspire survivorship program, Adopt-a-Family program and emotional support through counseling and family activities. For more information, call (775) 825-0888, visit www.nvchildrenscancer.org or follow on social media @NVKidsCancer.
By: Lindsey Gross
It’s official – we exceeded our Know the Gold Campaign goal of $250,000 and received the matching grant from the William N. Pennington Foundation. With the addition of a $50,000 anonymous gift and other donations received after the radiothon, we have reached a grand total of $309,657. We are pleased to announce the William N. Pennington was so impressed by our community’s generosity they have upped their grant to match the full amount we raised.
The five-month-long campaign kicks off each year in September when we rally supporters to raise funds and awareness for childhood cancer. Individuals and businesses become our community partners and help raise money through hosting events like bake sales, CrossFit tournaments, golf tournaments, lemonade stands, etc. The campaign wraps up in January with an exciting grand finale radiothon. Every donation received allows us to provide more financial support to northern Nevada families. We are not federally or state funded, which means our nonprofit relies on the generosity of our community to help care for these children.
In January we received an unprecedented amount of new patient referrals. We certainly hope that this is not how the rest of the year will trend, but it is good to know we have the resources available to help these families and others in the coming months.
Last year, 57 percent of the support provided through our Family Assistance Fund went to travel costs and medical expenses. These expenses consisted of copays for emergency room visits, unpaid medical bills, emergency Care Flights, and gas to and from treatment. The remaining 43 percent went towards family care packages, emotional support, household expenses, rent or mortgage, and bereavement costs.
There is a great need in northern Nevada for financial and emotional support for families facing childhood cancer. Each family has a unique journey and we are here to help them discard worries and focus on their child’s health and recovery. There will be new faces that walk through our door and many returning as they continue to move forward through their cancer journey. As we progress through the year, we aim to grow our community of supporters as our NNCCF family grows with each new diagnosis.
A heartfelt thank you is in order for the William N. Pennington Foundation for their $250,000 match and additional $59,657. Without their challenge, we may have never achieved our goal. Their generosity inspired us to work with determination and face our challenges with courage.
Thank you to our radiothon sponsors: Cumulus Media and its stations KBUL 98.1, KKOH 780 AM, KNEV 99.5 and KWYL 102, Panattoni Development, Bonanno Concrete, Alston Construction, Granite Construction, Robin S. White (The Medical Profession, LLC), Scheels, Rounds Bakery, Chick-fil-A, Grimaldi’s, Conway Communications, and Intuit.
