Northern Nevada Children's Cancer Foundation
3550 Barron Way #9a • Reno, Nevada 89511
Winter 2020 Newsletter

Winter 2020 Newsletter

20 Year Celebration at Know the Gold Radiothon

On January 31, 2020, we hosted our annual Know the Gold Radiothon at Scheels. The event marked a special occasion, as it was the finale to our 5-month-long Know the Gold fundraising campaign and launch of our 20-year celebration. Nine years ago, we raised $100,000 at our first radiothon with the help of Cumulus Media and our generous donors and community partners. This year, the goal was to reach $400,000 by the end of the radiothon, all of which would be matched dollar-for-dollar by the William N. Pennington Foundation.

Our supporters topped all records exceeding the goal by $37,000. The William N. Pennington Foundation was so inspired by the substantial community support that the final grant awarded was increased to $450,000. All of the funds that support our foundation are from local sources and help local families, and with thanks to you and our partners in the community, we can continue helping them in 2020.

We are grateful for the partnerships that have added to the success of the 5-month-long Know the Gold Campaign and Radiothon. For nine years, we have partnered with Scheels to host the radiothon and worked side-by-side with the Cumulus Media radio stations, KBUL 98.1, KKOH 780 News Talk, Wild 102.9 and 95.5 The Vibe, to promote the fundraiser. The William N. Pennington Foundation joined the cause by matching the funds raised in 2016 and has encouraged higher fundraising goals each year since.



Ringing with Hope

At the radiothon, we kicked-off our 20th year of service with a bell-ringing program. The bell serves as a symbol of hope while the child and their family endure hospital visits, chemotherapy, radiation, surgeries, and more. Not only does ringing the bell mark the end of treatment, but also the end to an often long and difficult journey with childhood cancer. We are grateful for the seven childhood cancer survivors who rang the bell again to celebrate this 20-year milestone and bring hope to all the children who have yet to ring the bell.

The program was hosted by JJ Christy with Cumulus Media, and featured special guests Doug Roberts, with Panattoni Development and NNCCF co-founder, Mike Krukow, Emmy Award-winning announcer with the San Francisco Giants, and Casey Stiteler, former NNCCF child and first childhood cancer survivor to serve on the NNCCF Board of Directors.

Krukow chose NNCCF as an organization to support two years ago and since has encouraged engagement with fans and friends. He influenced a $10,000 donation to NNCCF from the Renown Health Foundation, which was included in the Radiothon match by Pennington. His generosity, and that of our community partners, will support our families with the financial and emotional burden of childhood cancer. Krukow will also be hosting NNCCF’s signature fundraiser A Giant Event for Childhood Cancer event for NNCCF in November.

“Know that this organization is one that helps the little people who are afflicted by the worst disease. And that by you making a difference – it makes a difference for them,” said Krukow.


The Holidays at NNCCF

NNCCF experienced an outpour of support from the community during the holiday season. We had many donations of toys, blankets, books and more to make sure our families felt loved and supported. It was an unprecedented year for our Hope for the Holidays program with more than 40 new families, or families in active treatment, adopted for gifts in December.

Our annual holiday party, Polar Express and pajama themed, had more than 250 children and family members who joined in the festivities – which included face painting, crafts, DJ, photo booth, and a visit with Santa and Mrs. Claus. Thank you to our volunteers and partners for making the event a success.



March 20, 2020
Downtown Reno Ballroom

We want a cure for childhood cancer and safer treatments for growing bodies. NNCCF and the St. Baldrick’s Foundation are celebrating 20 years of helping children battling cancer. Can you help us raise $220,000 for childhood cancer research? We are seeking participants for the upcoming event.



June 6, 2020
Rilite Aggregate Pit
Dozers & Dirt will bring together corporate sponsors, families, and in-kind donors to give kids access to real-life construction equipment and more. This event is brought to you by the former committee of the Reno Big Dig. Ticket sales are open to the public and sponsorships are available now.

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3550 Barron Way #9a Reno, Nevada 89511
Tax ID: 20-8623503